their body. They’re the ones who watch what they eat and drink in every situation.”
And their organic niche status allows them to partner up with organic businesses in other sectors and ride the coat- tails of their markets. “We are going to be teaming up with an organic winery out here as well. They want to do a grappa, so we’ll be working with them on that. And we get invited to participate in organic festivals, where non-or- ganic distilleries can’t get into. So we focus on the organic demographic.” Monashee’s product line consists of three main core products: A vodka, a creme liqueur and cinnamon liqueur. Their vodka is made with organic BC grains, and it boasts a simple finish, letting the freshness of the mountain spring and the spirits’ true flavours speak for themselves. “We didn’t want to have a vodka that tasted like rubbing alcohol that burns your throat. So we made a clean, crisp vodka with no additives. I can’t tell you how many people we have con- verted from non-vodka drinkers to people who buy a bottle to make vodka-forward cocktails!” “If you ever go hiking in the woods after a fresh rain, that smell in the air, that’s what it tastes like.” Designed perhaps for those skiers and snowboarders coming off the mountain and looking for a bit of fire in their bellies, Monashee also offers their Vulcan’s Fire. For this blend, they have infused apples, cinnamon, honey, maple syrup and red thai chili peppers to a well balanced spirit with some real heat. So you’ve been skiing, had a great time at the après ski, and you wish you could just bottle up the whole experience and take it home with you. Monashee Spirits has you covered. They will soon be releasing their gin, called ‘Ethos.’ “We wanted to create a gin that tastes like the alpine smells here in Revelstoke. We want to be able to bottle Revelstoke so you can take it home.” Josh explains that they accomplish this by adding a little mountain twist to the recipe. “We have a lot of the usual gin ingredients and botanicals, like juniper and coriander, but we also add some local Revelstoke huckleberries to it as well as spruce and wildflowers… If you ever go hiking in the woods after a fresh rain, that smell in the air, that’s what it tastes like.” By far, their best seller is their Big Mountain Creamer liqueur. It’s an espresso cream liqueur, made from organic BC cream, infused with chocolate, caramel, almonds, vanilla honey, maple syrup and local Stoke Roasted Coffee. Josh says they can’t keep it in stock. “We sell out of it every two or three weeks. We’re actually sold out of it right now,” he laughs.
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SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2017
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