“We’re a regular small business dealing with the day-to-day challenges posed by delivering highly time sensitive, on demand ground transportation every minute of every day.” “I would love to have the ability to throw back the curtain and show people exactly what happens behind the scenes,” Brian said. “I think if people had an idea of the volumes and understood that the vast majority of trips are text book, it would give them a completely different per- spective of the taxi industry. In the end, we’re far from the stereotype portrayed in the movies and on TV, or the heart- less and monopolistic “taxi cartel” that is often referred to in media,” he laughed. “We’re a regular small business dealing with the day-to-day challenges posed by delivering highly time sensitive, on demand ground transportation every minute of every day.”
As we walked down the hallway toward his office, I remem- bered to ask Brian about the app.
“Our booking app is about four years old,” he said as he opened the app on his smart phone and set it on the desk in front of me as we sat down. “It knows your location like other apps through GPS, so wherever you are in the city you just have to hit the Book Now button, enter any notes you feel the driver should have, and hit Confirm Your Order.” As he was explaining the step-by-step, Brian was ordering a cab to the dispatch centre in order to show me how quickly the request showed up on their system on his desktop computer. It was instantaneous. He immediately removed the request from the system, but before he did, I noticed on the monitor that there were several drivers ready in Zone One to take a call. This speaks to a taxi service that finished out the final 90 days of 2016 with a 92% service response time, which means 92% of the time there was only a 10 minute wait between phone call and the passenger getting into the vehicle.
One calling card of the small business that’s around every corner at Casino Taxi is the family feel.
Brian’s wife, Angie, a CPA, CMA, MBA is the Director of
70
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2017
Made with FlippingBook - Online magazine maker