The Howard School | Sixth Form Prospectus

Art & Design A-Level Graphic Communication

Subject Graphic Communication

Exam Board AQA Specification Numbers



Teachers Responsible

S Williams, L Bassant

Introduction This is a two year course for Graphic Communication. Graphic Communication, also known as Graphics, is the transfer of information using graphic elements. These elements include symbols such as pictograms and icons, images such as drawings and photographs, and text. It is the process of creating, producing and distributing branded content incorporating words and images to show ideas and emotions. There are two components to the course: a practical ‘Personal Investigation’ (in the form of a Google Slides presentation) into your chosen specific area of Graphics with an accompanying essay (60% of your final grade), and a final exam, with an ‘early release’ question paper giving you time to fully prepare, at the end of the course (40% of your final grade).

Aims of the Course

The Graphic Communication course is at the forefront of the discipline and is an essential component to the modern, multi-media world we live in. This course will equip you with a skills-base and high quality portfolio that will support your path into Higher Education and employability within the graphic communication sector. This can include, but is not limited to, computer generated graphics, fashion, gaming and interactive media & design industries (including web, app and game design), advertising, packaging design, illustration, branding, motion graphics and design for film and television. After you have completed the course, you will be able to make a confident and informed decision as to where to progress for future education or employment. It will provide you with valuable UCAS points for Higher Education Degrees. AO1: Develop ideas through sustained and focused investigations informed by contextual and other sources, demonstrating analytical and critical understanding. AO2: Explore and select appropriate resources, media, materials, techniques and processes, reviewing and refining ideas as work develops. AO3: Record ideas, observations and insights relevant to intentions, reflecting critically on work and progress. AO4: Present a personal and meaningful response that realises intentions. There are many and varied careers within the Graphics Communication sector, including Computer Generated Graphics, Gaming and Interactive Design Industries including Film, TV, Advertising, Gaming, Fashion, Branding, Multimedia Motion Graphics and Packaging Design.

How You Are Assessed

Links to Future Careers

Entry Requirement Grade 4 in Photography, Art & Design or Fine Art GCSE *Students that have not studied the above courses may still be considered. They will be required to submit a portfolio.


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