ARE PROFILE PICTURES REALLY THAT IMPORTANT?
At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders, implementing S.M.A.R.T. goals or strategic plans to give their company a clear path to success. But every year, perfectly crafted benchmarks fall by the wayside and join weight loss on the scrap heap of New Year’s resolutions. Owners scratch their heads wondering why they didn’t reach their target, not understanding the root cause of their failure. You can have the most carefully planned-out goals, but if you haven’t built a foundation on these three concepts, you’ll never achieve them. ORGANIZATION Nothing derails a goal faster than ineffective systems and processes. Procedures aren’t dynamic, so as your business changes, an audit of processes isn’t just useful; it’s necessary. But as your business must continue to improve its organization in order to adapt to change, so do your team members. At the root of every system is an employee, so without teaching basic principles of time management and prioritization, those systems are limited in their capacity and effectiveness. COMMUNICATION Negative external and internal relations are surefire goal- killers. Internally, the success of your company is dependent on the dynamics between team members, management, and leaders. Complacency and gossip tend to spread like wildfire and can cause a dip in productivity. External communication between partners and potential clients is very similar. Without clear expectations and mutual respect in relationships, your business will cease to scale. CUSTOMER SERVICE Clients need to feel valued to have a future with your business, and that’s rooted in every interaction. Customer service is a broad term that is often miscategorized. In truth, every role is based on customer service, but many people go about it wrong by taking on the attitude of “It’s not my job.” Lack of ownership and willingness to serve customers in every capacity will undermine any long-term objectives your company may have. The good news is that with proper execution of these three concepts, you can focus on attaining your goals, and in the process, achieve levels of success you previously thought impossible. Don’t let your objectives for the new year fall by the wayside. Achieve those goals by rooting your business in organization, communication, and customer service. AREN’T THE ONLY ONES THAT FAIL Why Your Business Goals Won’t Work PERSONAL NEW YEAR’SRESOLUTIONS
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— especially if you include elements in the picture that visually overcome their hesitations. I highly suggest setting aside five minutes today to listen to a short podcast I recorded need, how to get them done professionally, what to include in the picture, and how to stand out from your metro/ practice area competitors. Visit the link below to listen now or save for a five-minute break later. Speakeasy.marketing/photos awhile ago that explains the kind of pictures you
Because people do business with people. They don’t do business with words on a page, and they don’t hire firms — they hire people. So if you have a really nice picture, you make yourself look more accessible and trustworthy. This is the way to overcome hesitations a potential client may have as their hand is hovering over the phone. If they see you as friendly, real, approachable, and knowledgeable, they’re much more likely to call. Your profile photos can make all the difference in that moment
‘REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH’
2nd Edition
• Five new chapters, live chat, the 2018 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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