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1 5 Game-Changing Tips for Commercial Landscapers 2 Level Up Your Commercial Landscape Sales 2 Get Rid of Bugs in Your Home With These Hacks 3 Upcoming Events 4 Should You Gamify Your Photo Gathering? INSIDE
With the Power of Competition INSPIRE YOUR EMPLOYEES TO TAKE BETTER LANDSCAPE PHOTOS
Spring is here, which means your residential and commercial landscapes are looking their absolute best. It’s the ideal time to snap photos for your website that will blow away prospects all year, but there’s one problem: Your employees are too dog-tired or forgetful at the end of a job to take pictures. We hear this over and over when we’re updating websites for our clients — they ask their employees for photos, but no one follows through! If you’re struggling with this, too, we have good news: Craig Attkisson of Green Side Up Landscaping Inc. has found a way to not only get those photos, but get his team excited about taking them. Craig’s secret is simple. Every month at a meeting with his team, he gives away a $50 gift card to whoever took that month’s best landscape photo. In the spring, he amps it up to a $100 gift card to ensure he gets the best glamor shots! This turns the chore of taking photos into an exciting contest with a big payoff. The $50 gift cards quickly pay for themselves in returns from photo-rich marketing.
Craig doesn’t only use this method to score beautiful landscape shots for his website. He also incentivizes his team to take photos for specific services and special offers that he can send to niche clients. “We have used this in a different way to [reach] some of our maintenance clients. If we get in some trouble with weeds in our landscape beds, we try to promote [our weeding services] by [having employees send] in pictures of the biggest weed that they pull,” Craig explained on “The Landscaper’s Guide to Modern Sales and Marketing” podcast. “We’re trying to almost make it like a scavenger hunt and get them to achieve a goal that they should be doing anyway.” Gamifying your photo gathering could be the key to unlocking a website and social media profile that pass the Hell Yes Photo Test and convert prospects to clients. To hear more about Craig’s method, visit RamblinJackson.com/Podcast and search for the episode “How to Get Your Team to Take GREAT Landscaping Portfolio Photos.”
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