STEP 1: WHAT’S THE GOAL
Last month, in our GG12 Members' Success column, we shared how Forrest Gump Bingo literally saved the day for Dr. Anna Pollatos and her practice. You may remember how Dr. Pollatos used Forrest Gump Bingo to challenge her team to double their forecasted production of a dismal $892 ... which they accomplished in just two hours ! By that Tuesday, Dr. Pollatos was forecasted to pull in $4,613 … over 500% of her originally scheduled production. Now, that’s already a great return for Dr. Pollatos’ investment, but it could potentially be even better. By using Forrest Gump Bingo just once to “Jump Start” production on an otherwise weakly scheduled day, Dr. Pollatos’ team learned they have the power to turn a bad day to awesome! Forrest Gump Bingo is to be deployed at random (least expected) times and used ONLY ONCE with respect to any particular Gem, process, or system in order to ignite the team. In the absence of FGB, how can Dr. Pollatos ensure her team is constantly on top of maximizing their daily schedule? One of Dr. Pollatos' team members must be appointed as the “Bonus System Cheerleader.”
The key to Forrest Gump Bingo is two-fold. First, you need a tangible goal, something you can track and see numerical improvement on within a matter of days. Since this contest is designed to only last 1–3 days, if your goal can be measured in dollars, then you will need to document production, not collection. You’ll need to choose ONE SPECIFIC GEM you’ve not yet deployed (or one for which you’ve not achieved the results you desire).
"... try to choose a goal that you believe gives your team a 75% chance of achieving."
Second, you need to motivate your team to fulfill your goal. If you want to increase the number of adult patients opting for fluoride, you need the total or percentage increase to be significant, yet attainable. It should inspire your team to DO more and BE more for your practice, so the goal can’t be either too easy or astronomically hard. Although perhaps more of an art than science, try to choose a goal that you believe gives your team a 75% chance of achieving. Pro Tip: This contest should be done in addition to your regular Team Bonus System, not as a replacement. Instead, think of Forrest Gump Bingo as an added, sporadic fun boost for your team.
"In the absence of FGB, how can Dr. Pollatos ensure her team is constantly on top of maximizing their daily schedule?"
STEP 2: HOW WILL YOU GET THERE?
Every morning, the Cheerleader is responsible for showing the team (on a whiteboard) the weekly goal, dollars to go, and number of days left to achieve. It’s the Bonus System Cheerleader’s job to rally the team and encourage them to exceed their weekly goal! With a team member at the helm and Team Bonus 2.0 in place, you’ll be amazed at what your team can accomplish! Are you ready to empower your staff to help you jump start the practice boosting Gem(s) of your choice? Let's dive into the details of exactly how you can use Forrest Gump Bingo in your practice.
Do NOT give advanced warning about Forrest Gump Bingo. The contest should be announced on the day of or, at most, one day in advance. Lay out the guidelines. Make the contest even more exciting by visually tracking your progress and keeping your staff up to date on their progress. Remember, you want them to be invested and empowered .
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