Gems Publishing - July 2019

p.1. Reckless Endangerment Gems Inside

p.4. How Cross-Training Can Lower Stress and Boost Practice Revenue!

p.6. Use Forrest Gump Bingo to Ignite Your Team and Jump Start Any Gem!

p.3. The Two 'Whys' of Your Practice

p.8. Dr. Jarrell’s Team Boosts Revenue by $3,169 in One Week with WHALYAs!

p.4. Happening on Planet Gems!

By Dr. Melissa Jarrell

Since discovering and becoming a part of the Gems Family more than six months ago, I have been hooked on the Gems! Whenever I have a free moment, I pop in my headphones and listen to one of the many webinars and Team Training Toolkits. (I know my Business Administrator, Rebecca, does the same!) We have already learned so much from Dr. Orent and his team, and we’re eager to implement new Gems every chance we get. Every month, our team at Family and Cosmetic Dentistry of Kokomo chooses one Gem to integrate into our practice. We want our entire team to become familiar with this Gem, so we focus on it in-depth, sometimes coming back for extra lessons and guidance. We are dedicated to tracking the data and revenue resulting from each Gem we unearth! But our deployment of the WHALYA (While You Are Here) Challenge has been our most successful Gem implementation yet. As we began this Gem, we discovered that our team had always been doing this to some degree, but we had never tracked the data nor maximized the opportunity. We never knew how many times patients took us up on our offer to take care of their treatment that day rather than scheduling another appointment nor how much additional revenue this brought in for our practice. We just knew it was something we should do for patient care; we had no idea what kind of growth we were missing by not effectively tracking this data.

challenge during the week of April 15, and we gained an additional $3,190 in EXTRA treatment by having NINE patients agree to the convenience of not having to make another trip back into the office. We were amazed at the profit we were bringing in with a Gem designed to save our patients time. If we continue at this pace, we are well on our way to raking in an EXTRA $160,000 a year! Even better, our patients were amazed that we were taking the time to consider their schedule. We even have new Google Reviews that mention how impressed patients were with how we attempted "By simply asking patients if we can save them time and treat their diagnosed condition that SAME DAY, our relationships with our patients have grown tremendously." to save them time and another trip! By simply asking patients if we can save them time and treat their diagnosed condition that SAME DAY, our relationships with our patients have grown tremendously. We knew we had to continue this Gem. But ... it’s easy to slip back into old ways. After that first week, we lost focus on WHALYAS. So, the following week, we

decided to pursue the WHALYA Challenge as Dr. Orent recommends … and what a difference it has made! For the week of May 20–24, we brought in an additional $3,505 in revenue. The following week, with our very limited and short staff for the Memorial Day holiday, we were still able to bring in an extra $486. Granted, that revenue is lower than we would like to see, but we now have data to back up our practices. We know that we can continue to improve, and we now have tangible evidence of the amazing benefits our patients and practice enjoy as a result. Today, our weekly WHALYA Challenge is just part of the routine. It’s so much fun to see how excited and encouraged our team is with this Gem. We’ve always been focused on improving patient care, but the WHALYA Challenge has given this mission a boost. If this is what just six months of being in the Gems Family can do for the practice, we cannot wait to see what years with Gems will bring to our team and practice. We cannot thank Dr. Orent and our Coach enough for their support, guidance, and patience. Now, bring on the next challenge!

We actually learned this lesson early on in the WHALYA Challenge. We began the

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