Gems Publishing - July 2019

GEMS INSIDERS’ CIRCLE™ QUARTERLY Q&A WEBINARS: Four times each year, I’m available in the evening for up to 90 minutes to answer your questions about any topic of your choice regarding dental practice management.

For the latest up-to-date information about what’s happening on Planet Gems, go to InsidersCircle.com and click on “Calendar” (menu bar, top left of homepage). If you have questions, please contact your Personal Gems Concierge or call 1-888-880-GEMS (4367). Training Toolkit Dental Practice Transformation members, please block out this monthly program on your calendar. These occur just once each month, but they could easily be the most important 90 minutes you and your entire team invest. 90-MINUTE GG12 TEAM TRAINING WEBINARS: GG12 Team

FALL GEMS FAMILY RETREAT, BOSTON FINAL SAVINGS END 7/31/19

GG12 AND INSIDERS’ CIRCLE™MEMBERS’ FALL RETREAT: Doctors and team members often tell us they have never experienced anything like our retreats in all their years attending dental continuing education. Experience it for yourself, and form a lifelong bond with other GG12 and GIC family members. If you’re ready to experience a transformative time for your practice and your life, head on over to InsidersCircle.com and click the retreat banner in the top left corner. Register now! July 9: 12 p.m. to 1 p.m. EDT — GG12 Office Hours July 17: 11 a.m. to 12:30 p.m. EDT — 90-Minute GG12 Monthly Team Training Webinar July 26: 11 a.m. to 12 p.m. EDT — GG12 Office Hours July 29: 8:30 p.m. to 10 p.m. EDT — GG12 and GIC PLATINUM Global Mastermind Webinar

GG12 OFFICE HOURS: Twice each month, my office door is open for your visits. This is an opportunity for GG12 Doctors and Team Members to reach me directly with questions about dental practice management.

THE DOCTOR: Your stress levels will dissipate when you don’t have to worry about a sick employee’s work getting done. Instead, you will be confident that your team can manage the day-to- day operations, and your practice can continue to grow. TEAM MEMBER: They learn a new skill, enhance their knowledge of the practice, and become more invested in the job and the practice’s success. (Really, that’s another win for the Doctor, too.) Imagine this: A patient heads up to the front desk after a regular cleaning and fluoride treatment. While they are getting checked out, they say, “Listen, I just had the fluoride treatment done. Do you really think I needed this?” The team member freezes. Sure, the team member knows what fluoride is and how effective it can be. (They DO work in a dental practice, after all.) But they’re not the Dentist, nor does their expertise center around patient care. They have no idea what to say next. BUT DOWE REALLY NEED TOCROSS-TRAIN?

By Ira Hirsch, Certified GG12 Coach

There’s nothing quite like the support of a team of hardworking professionals representing your practice every day. But what happens when your Dental Assistant calls in sick? Who steps in when your front desk team member is called upon last minute to pick up their child from school one Tuesday afternoon? Could your practice survive one day without the person who schedules 95% of your appointments? Sure, it’s just one day. But consider how much revenue you bring in during peak days of the week. So, I’ll ask again: Can you REALLY afford to lose a member of your team for just ONE day?

Even one day of lost revenue, or losing a patient because you were not equipped to manage a team member’s absence, is detrimental to your practice. Cross-training is an invaluable way to better serve your patients and ingrain additional confidence in your team for those times when team members are gone.

Ultimately, cross-training will always have three winners:

THE PATIENTS: They leave their Dentist knowing they were cared for with the utmost respect and expertise. They WILL return again.

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4 InsidersCircle.com | 1-888-880-GEMS (4367)

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