04:05 Issue 6

GLOBAL PAYROLL MAGAZINE

33

es Technologies” are Darling of Investors

Human resources, once considered a dull and unprofitable corner of the business world, has now had its Cinderella moment thanks to the pandemic. It’s like the nerdy girl next door swapped her glasses for contacts, and suddenly everyone’s swooning.

By Ayşe Nazmiye Uça

HR was always around, and the need for it never disappeared. But when the pandemic hit and working styles transformed, HR broke free from the office shackles, sparking a wave of solutions, software, startups, and scale-ups. Traditional methods like recruitment, employee management, performance tracking, and payroll have now evolved into more flexible, digital processes. This transformation isn’t just shaking up HR departments—it’s a trend that’s reshaping entire organizations.

So, what’s behind the meteoric rise of HR tech?

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