Cellular Medicine Association - January 2018

CMA CELLULAR EDICINE ASSOCIATION

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

52 South Section St., Suite A Fairhope, AL 36532 CellularMedicineAssociation.org 1-888-920-5311

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CMA Research Overview

The Mystery of Orgasm

Is the O-Shot FDA-Approved?

When a Patient Isn’t Pleased With Their Results

A s far as I know, anyone who was unhappy with a procedure that I did (going all the way back to 2003 when I first went to an all-cash practice) was refunded every penny that they gave me. That feels good to me. It’s better than if I still had their money. People get nervous when I say that, but most of your patients are not dishonest. Yeah, people steal fromme, but if I based my whole life on keeping people from stealing fromme, it would be a limited life. If most people were dishonest, Walmart would be out of business in one week, because ever since opening they've widely advertised their 100 percent money-back guarantee for anything. Even when I did weight loss (and I would have three weight loss classes going simultaneously), I enforced a guarantee that you could have every penny back—all your doctor fees— up to 365 days from starting the program. And once or twice a year, someone would want all their money back. But, having that guarantee made me more careful about who I accepted and perhaps made me more attentive and better at what I did. Here’s the surprise side of a money-back policy: Being ethical, you will sometimes hesitate to take care of people if you’re afraid it won’t work. But, if you know in your heart of hearts that you’re not going to keep their money if it doesn’t work and

your cost of goods is relatively small compared to the patient fee (so that you’re going to make your money back on the next procedure even if people want their money back), then you are actually more willing to take care of the harder cases. You don’t worry about stealing from people if you’ve already made up your mind to return the money if they don’t love what you did. And, giving the money back still keeps you profitable on the next procedure if your cost of goods is less than half the price to the patient. But it’s best if it’s five times your cost of goods or more. Just make sure you don’t care for exclusively hard cases. Mix it up so that you mostly take care of the easy cases that you know will be successful. And, occasionally, take care of people for free (as we all do) or take care of the hard cases when you know your likelihood of success is less than 50 percent (just make sure you have enoughmarkup on your cost of goods that you’ll still be profitable on the next procedure). Then, you feel better about what you’re doing, you get better results, and you will take some hard cases and surprise yourself by being better than you think. You’ll find a detailed discussion of this on the video here: http://cellularmedicineassociation.org/2017/11/22/fda- hair-scars/

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