marketing excellence: categories
ADVERTISING - an individual print or digital advertisement or ad campaign.
BROCHURE - A print or digital publication describing your firm’s general capabilities.
INTERNAL MARKETING - Campaign designed for an employee audience to increase communication and collaboration within a firm or division. Examples in- clude: company intranets, recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. HOLIDAY - A print or digital piece produced for one- time use to promote brand awareness of your firm during a holiday (holiday card, e-card, party invitation, client-appreciation gift, etc.) CORPORATE ID - BRAND REFRESH - A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.
CORPORATE ID - NEW IDENTITY - A consistent graphic image applied to your firm’s print and/or digital collateral materials for the launch of a new corporate identity. INTEGRATED MARKETING/BRAND AWARENESS - Both printed and digital methods of distribution such as emails, direct mail, display ads, banner ads on a third-party website, or other components that take place over an extended period of time to promote brand awareness of your firm. NEWSLETTER - EXTERNAL - A newsletter conceived and created by your firm, with content developed internally, intended for external distribution. The intended audience is clients and/or potential clients, teaming partners, peers, local business press, and other interested parties. PROJECT PURSUIT - Item(s) that were used in support of winning a single project. Materials can include anything that was used to win a project including: qualifications packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort. SOCIAL MEDIA - Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Maybe one platform or a combination of platforms (Facebook, Twitter, Instagram or LinkedIn as well as blog posts or podcasts). VIDEO - A video that either promotes your firm or has been created by your firm for a specific project pursuit; a video created for external communications; or one created for internal communications.
NEWSLETTER - INTERNAL - An internal, employ- ee-focused publication produced via print or digital media.
RECRUITMENT/RETENTION - A program designed to recruit potential or retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions. SPECIAL EVENT MARKETING - A marketing piece produced for a one-time event (i.e., charity event, an anniversary celebration, open house, community event, rebranding celebration, etc.). Entry should include visual proof (i.e., pictures) and all marketing materials used to promote the event.
WEBSITE - A public website that either promotes your firm or has been launched by your firm for a specific project.
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