A NOTE FROM SYLVIA
Happy New Year to you and yours. When a new year begins, one tradition is to make a resolution to do something different in the new year. We are proud to share with our members that TPT’s resolution is to implement our new four-year strategic roadmap, which will advance our commitment to high-quality, accessible public media programming and services. As I approach my second anniversary at TPT as its President & CEO, I could never have anticipated the hardships our community would face in 2020 and 2021. Despite the uncertainty, our TPT team has continued to weather the storm, and we are prepared to leap forward, from both a content and a technology standpoint, to better serve our audiences and grow our influence among public media organizations nationally. To kick off the new year, TPT has launched a four-year strategic roadmap that focuses on six goals: Create welcoming and inclusive environments; increase representational diversity; accelerate operational excellence; grow revenue for strategic priorities; engage audiences with valued, trusted, accessible, and personalized programming; and advance a data- first culture. While ambitious, we will transform our programming and services locally, regionally and nationally. In addition to increasing our use of technology to improve access and meet audience expectations, we will also invest in TPT’s storytelling across our core content areas: history, arts and culture, public and civic affairs, and education. For additional details on our strategic roadmap, please see our categories of note (highlighted on the next two pages) or read more at tpt.org/2030 . Our work takes resources, and we are fortunate to have longstanding and dedicated members, donors, foundations and business partners who believe in our mission, programming and community. Their trust and investment in TPT and our community has, does, and will continue to support our innovation and growth. Thank you.
Best Regards, Sylvia Strobel President and CEO, Twin Cities PBS
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