TRENDS
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1. ABERCROMBIE & FITCH The retailer is donating $400,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention for LGBTQA+ young people. To date, A&F has raised more than $2.8 million for the important cause. Abercrombie has also dropped a new gender-inclusive collection, featuring summer-approved tie-dye and soft loungewear, in partnership with The Trevor Project. 2. YANKEE CANDLE The candle brand is giving $100,000 to Rainbow Railroad, a global nonprofit helping LGTBQI+ people in need escape violence and relocate to safety, among other forms of assistance. Yankee Candle has also released the new fragrance Love is Love, a scent “inspired by love lighting the way” and ready to warm any home. 3. SKITTLES Skittles has switched up its signature packaging to spotlight the work of six LGTBQ+ artists, who created original designs that express how they “see the rainbow” everyday, the candy brand said in a statement. All five of the Skittles PRIDE packs also include a QR code that links to profiles on the artists and their stories, too. For every PRIDE pack sold, the Mars subsidiary has also committed to giving $1 (and up to $100,000) to GLAAD. 4. GUESS WATCHES Time is precious, and GUESS is making the most of it by launching a #MomentofPride collection with three chic watches featuring the colors of the iconic Pride flag. The fashion line has also pledged a $25,000 donation to The Trevor Project. 5. PETSMART The pet shop superstore has pledged $200,000 to GLSEN, an educational organization working to end discrimination based on sexual orientation and gender identity or expression in schools. Pet parents can also peruse PetSmart’s Pride Shop to outfit their four-legged family member with the perfect accessory for the local LGBTQ+ parade.
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These brands are giving back to the LGBTQ community in a big way this June and beyond.
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EC Magazines | Summer Edition 2022
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