Shaping the Future of Luxury Travel | Future Traveller Tribes 2030 3
Foreword
Global consumers are becoming more affluent , stimulating an increasing trend of disposable income invested into experiences vs material goods. Consumers’ desire for life experiences leads the increased demand for travel. Our latest global research contained in this report, in partnership with Tourism Economics , confirms that global travel is growing faster than global gross domestic product (GDP), with luxury travel growing even more rapidly as consumers expect more rewarding and luxurious travel journeys. At Amadeus, we have long been committed to better understanding the traveller and how our travel industry needs to evolve to meet and exceed consumer expectation. Our initial Future Traveller Tribes 2030 research asked ‘why will we travel in the future?’ and uncovered six motivating Traveller Tribe trends. The second paper, Building a More Rewarding Journey , examined ‘how purchasing habits will evolve?’ and how can the travel industry respond to these emerging traveller behaviours to build a more rewarding and connected traveller journey, from inspiring to arriving ? This third paper examines trends that are Shaping the Future of Luxury Travel , and how the continued human desire for more rewarding experiences provides an essential catalyst to evolve and improve travel industry quality and service standards. When innovation serves a basic human need in a new way, it sets new customer expectations; it primes customers to expect something new. So what does this mean? In short, what is considered luxury today will continually shift to become mainstream tomorrow. For example, spas used to be associated with high-end luxury; now they are virtually mandatory in every four-star hotel and included in many business and first class airport lounges, thus ‘raising the bar’ and threshold service levels over a relatively short period of time. In partnership with Connections , our goal was to investigate the luxury travel sector – recognising that luxury is very subjective – and deliver travel industry expert insights on consumers’ motivations and service level expectations. Through global industry expert workshops, we have sought to identify a ‘luxury hierarchy’ across material and service level standards, to define the six types of luxury travellers, and to highlight opportunities for improvement and greater collaboration across the global travel ecosystem. Ultimately, our goal is to help the travel industry deliver a more rewarding and personalised journey for travellers and suppliers. We look forward to hearing your feedback, so that together we can continue to shape the future of travel to 2030 and beyond. Julia Sattel Global Head of Airline IT, Executive Committee Member, Amadeus Insights from travel leaders Connections is the global networking and event organiser exclusively serving senior executives and experts in luxury, wellness and meetings. We bring handpicked leaders from the luxury travel industry together to do business and to discuss the trends and challenges facing the marketplace. This report has been informed and shaped by more than 200 executives who participated in our roundtable workshops focused on the luxury travel market at events in Europe, Asia and the Middle East. Thank you to everyone for participating with such enthusiasm. Connections is part of Travel Weekly Group, Europe’s largest B2B multimedia publisher and events organiser for the travel industry. To find out more about Connections events, visit www.weareconnections.com . Micaela Giacobbe Founder and Director of Events for Connections, part of Travel Weekly Group
Made with FlippingBook - Online catalogs