30 Shaping the Future of Luxury Travel | Future Traveller Tribes 2030
Conclusion
This paper sought to explore the latest trends in the luxury travel industry and illustrate how there has been a shift in what customers expect as we enter the new era of luxury travel . What is clear from this report is that travel companies and suppliers are facing increasing pressure to meet their travellers “where they’re at”. Instead of offering travellers a fixed product, they will need to offer something truly bespoke, relevant, and niche, and be able to adapt this offering when necessary as the traveller moves through their cycle. Companies also need to innovate when it comes to extracting data from their travellers – identifying intuitively how individual travellers would like to interact, and how often . Subtle strategies for identifying low‑touch or high-touch preferences are key to offering a luxury experience so as not to detract from the overall experience.
Understanding the motivations of the Luxury Traveller Tribes may aid some companies when anticipating how to approach travellers and what kind of experience to offer them. Is a traveller choosing you because they are a Cash-rich, Time-poor traveller, and they need somebody to take care of every aspect, with a full itinerary delivered the night before they travel? Or are they a Strictly Opulent traveller, looking for a showstopping tropical escape full of unusual photo opportunities that will inspire envy from their social media following? These tribes may assist companies when it comes to understanding travellers but, ultimately, the new era of luxury travel requires understanding customers as individuals . Finally, understanding your business’s role in delivering an end-to-end luxury experience for a traveller is key to improving collaboration , and reinforcing an industry-wide push for consistent luxury service. Exploring the latest technologies and innovations for making the industry work better as a whole is key to achieving a new level of luxury that has never existed before, but that we are always striving towards. We encourage you to consider how the findings of this paper can inspire your company to innovate its luxury offering and formulate strategies for succeeding in this new era of luxury travel – where luxury is curated, real‑time and experience-led .
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