LookbookMini-Beauty

Beauty Trend Outlook

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Copyright (c) 2019 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, Muse, and Brandables are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. We do not make any guarantees regarding outcomes or that this product will meet your company’s unique needs.

The Ahalogy Difference

CUS TOM, B RANDED CONT ENT

Brandables

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

DATA - DR I VEN I DEAS Ahalogy Muse

R EACH YOUR AUD I ENCE Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid media, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

Powered by Muse | 5

PLANNING AHEAD

Beauty Trend Outlook When it comes to inspiring shoppers with on-trend Beauty content fea- turing your brand, Ahalogy Muse is always a great place to begin! In this category-focused outlook, you’ll find content ideas and inspiration around haircare, cosmetics, beauty trends, and more.

Follow this planning guide—complete with category trend data and branded influencer content examples—to inspire future campaign planning.

Table of Contents

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T HE AHA LOGY D I F F E R ENCE

I NT RODUC T I ON

T R END I NG TOP I CS

B RANDAB L E S E XAMP L E S

ABOU T AHA LOGY

BEAUTY TREND OUTLOOK

Trending Topics The secret to any succesful content calendar is organization and planning— and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of this year’s hottest Beauty category trends across a variety of content areas, including haircare, cosmetics, travel, lifestyle, and more. Follow along to discover seasonal favorites and evergreen thought-starters alike, all of which can be adapted for your brand’s future Beauty campaigns.

10 | Game Day with Frito Lay

Minimalist Vanity Decor

JAN

MAR

JUN

SEP

DEC

The topic “Vanity Organization” peaks in early January (when new year’s resolutions are top-of-mind) and again in late February, when shoppers plan for Spring Cleaning and ideas for refreshing their homes.

Vanity Organization Shoppers turn to social to look for “Vanity Orga- nization” ideas and storage inspiration for all of their favorite beauty products. After all, the way the products are stored is just as important to many beauty enthusiasts as the products themselves! Have influencers take advantage of this trend- driven topic.

TOP R E L AT ED K E YWORDS

DIY Vanity Mirror

Storage

Copper

Minimal

Ideas

DIY

Small Space

White

Tips

Hacks

Glam

Must-Have

Container

Must-Have Products

12 | Beauty Trend Outlook

Elegant Makeup Tricks

Cocktail Party Look B EAU T Y T R END Everyone needs a great go-to “Cocktail Party Look” they can rely on in a pinch—especially during the summer wedding and Q4 holiday seasons. Make your brand the star of this on-trend idea by having Ahalogy influencers share their favorite hairstyles and makeup routines for social events.

JAN

MAR

JUN

SEP

DEC

The topic “Cocktail Party Look” trends upwards throughout the year, with a peak in December for the holidays.

TOP R E L AT ED K E YWORDS

How to Style a Little Black Dress

Dress

Flowers

Champagne

Lace

Dinner

Fashion

Holiday

Wine

DIY

Shoes

Skirt

Earrings

Chic Hair Tutorial

14 | Beauty Trend Outlook

Carry-On Packing Tips

On-The-Go Beauty B EAU T Y T R END Whether it’s an emergency kit to include in your work bag or a roundup of must-have beauty prod- ucts for a carry-on, “On-the-Go Beauty” is a grow- ing topic in the Beauty category. Inspire shoppers to think of your brand when it comes to planning for upcoming trips or busy weekends by having influ- encers share their top tips (and favorite products!) to have on hand.

JAN

MAR

JUN

SEP

DEC

“On-the-Go Beauty” peaks in mid-July, at the height of the summer travel season.

TOP R E L AT ED K E YWORDS

Work Bag Essentials

Makeup

Bag

Work Bag

Travel

Minimal

Guide

Products

Checklist

Planning

Hair

Refresh

Packing List

What’s In My Beauty Bag

16 | Beauty Trend Outlook

Sunday Night Haircare Routine

Self-Care Sunday B EAU T Y T R END “Self-Care” is a topic that seems like it’s here to stay among millennials. Have influencers put your brand at the forefront of this trend by sharing self- care tips and advice that incorporate your brand. Whether it’s a haircare routine reserved for Sunday nights or tips for staying in to treat yourself to a favorite skincare ritual, shoppers are sure to relate to this increasingly popular content idea.

JAN

MAR

JUN

SEP

DEC

The topic “Self-Care” peaks in January, when shoppers are most focused on refreshing their routines. The topic also trends upwards in December, during the busy holiday season.

TOP R E L AT ED K E YWORDS

Relaxing Skincare Ideas

Beauty

Stress Relief

Mask

Products

Relax

Busy

Skin

Tips

Nighttime

No Makeup

Skincare

Unwind

After-Work Routine

18 | Beauty Trend Outlook

Evening Routine

Skin Care Routine B EAU T Y T R END “Skin Care” has never been a more prominent topic among millennials—from emerging related trends like charcoal and collagen, to DIY remedies made with essential oils, it can be overwhelming to know which products to use and when. Have influencers and advocates of your brand describe their skin care routines along with their favorite products to help reach shoppers looking for a trusted solution.

JAN

MAR

JUN

SEP

DEC

Skin Care is an evergreen topic that trends upward throughout the year, with an all-time peak in November right before the holidays.

TOP R E L AT ED K E YWORDS

Reduce Eye Puffiness

Toner

Anti-Aging

Schedule

Collagen

Under Eyes

Makeup

Products

Weekly Beauty

Essential Oils

Beauty Tips

Routine

Glowing

How to Get Glowing Skin

20 | Beauty Trend Outlook

Seasonal Hairstyles

Hair Accessories B EAU T Y T R END No outfit is complete without the help of an acces- sory or two—and what better way to complete a hairstyle than with a playful detail? From scarves and bandanas to stylish clips and bobby pins, be sure to add this trend into your influencer cam- paign. With the help of your brand, influencers can inspire shoppers with seasonal hairstyles and acces- sories throughout the year—from holiday party looks to summer music festival styles.

JAN

MAR

JUN

SEP

DEC

The topic “Hair Accessories” peaks in late November, when shoppers are focused on updating their beauty looks before the holiday season.

TOP R E L AT ED K E YWORDS

Second Day Styles

Tips

Wedding

Pins

Bandana

Products

Color

Hairstyles

Curly

Scarf

Sparkle

Headband

DIY

How to Elevate an Up-Do

22 | Beauty Trend Outlook

BEAUTY TREND OUTLOOK

Brandables Examples To drive performance on social media, Ahalogy works with a network of 10,000+ talented influencers, photographers, and top-notch content creators. In the following chapter, you’ll find a sampling of some of our favorite Brandables created by our talented pool of influencers that specialize in Beauty & Lifestyle content. Follow along to see how they incorporated trend-driven ideas into high-quality branded content for Social.

24 | Game Day with Frito Lay

THE EVERYDAY PRODUCT TO GI FT YOUR BEST I ES

with Jergen’s

In Collaboration with: Blonde Bedhead

Holiday shopping can be a challenge, especially when searching for the perfect (and practical!) gift for your best girlfriends. After reading her holiday-themed post created for Jergens at Amazon, we want to be besties with Blonde Bedhead ! She describes Jergens as “the everyday product to gift your besties”—and includes skincare routine and gift wrapping tips to boot!

T R END - I NS P I R ED CONT ENT

Ev e ryday Rout i ne

Sk i ncare

Ho l i day Gi f t i ng

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NEVER COMPROMI SE ON YOUR SKINCARE

with SheaMois- ture at Walmart In Collaboration with: Live Learn Luxe It As consumers age, they get more serious about their skin care routines. Making the case for SheaMoisture’s line of natural, certified organic, and fair trade Beauty products, Live Learn Luxe It broke down her favorite go-to skin care products in her 30s. Using gorgeous photography and an authen- tic voice, Live Learn Luxe It showed her readers that it’s possible to find high-quality Beauty products at an affordable price.

T R END - I NS P I R ED CONT ENT

Sk i ncare

Mud Mas k

Ant i -Ag i ng

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EASY PUMPKIN SP ICE MAKEUP TUTOR IAL

with Burt’s Bees at Target

In Collaboration with: Ashley Brooke Nicholas

What better way to promote a sea- sonal product than by tapping into Ahalogy’s influencer network? Ashley Brooke Nicholas brought the brand’s seasonal Pumpkin Spice Lip Balm front and center in her Easy Pumpkin Spice Makeup Tutorial featuring Burt’s Bees at Target. Not only did she share a step-by-step tutorial for creating a grogeous fall makeup look but she also instructed shoppers where to find this fun seasonal product at Target stores.

T R END - I NS P I R ED CONT ENT

Pumpk i n Sp i c e

Mak e up Tut or i a l

Qu i ck & Eas y Rout i ne

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HOW TO CURL & PROTECT HAI R

with Tresemmé at Walmart

In Collaboration with: Sophisticated Whimsy Blog

Whether you’re looking for a knock- out party look or a go-to everyday style, curls are always in! Sophisticated Whimsy Blog shows us her top tips for curling—and most importantly, protecting—her hair as part of Tresemmé’s campaign at Walmart. In addition to sharing her favorite Tresemmé products, Sophisticated Whimsy Blog shows readers how to curl and style their hair with her step- by-step routine.

T R END - I NS P I R ED CONT ENT

Ha i r Care

Ti ps & Tr i ck s

Beaut y Rout i ne

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T I PS FOR GROWING OUT HAI R

with Hain Celestial

In Collaboration with: Hello Glow

Waiting for your hair to grow out can be a tedious process, especially during the winter months. Luckily, Hello Glow is here to help with her “Ultimate Guide to Growing Out Your Hair” created in partnership with Hain Celestial. In addition to sharing her favorite “healthy hair tips,” she inte- grates gorgeous branded photography to bring her haircare routine to life.

T R END - I NS P I R ED CONT ENT

Na tura l Ha i r Growt h

Se l f -Care

Bi o t i n B-Comp l ex

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EARTH MONTH PRODUCTS

with Garnier at Target

In Collaboration with: By Gabriella

We can’t decide what we like more— By Gabriella’s clean, minimalist bathroom decor or her high-quality product integration for this Garnier campaign at Target. This fun and col- orful photgraphy helped drive aware- ness with the brand’s target audience on Social for Garnier’s 2019 Earth Month campaign.

T R END - I NS P I R ED CONT ENT

Eco -Fr i e nd l y

Beaut y Produc t s

Sk i n and Ha i r

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WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

38 | Beauty Trend Outlook

Work With Us L IKE WHAT YOU SEE?

Let our team of experts help you strategize your next influencer campaign with our data-driven approach to content and creative decisions for social or in-store executions. The following package options are available for all 2019 campaigns.

Contact sales@ahalogy.com.

PACKAGE 1: $50,000

PACKAGE 2: $100,000

• 6 Brandables

• 12 Brandables

• Custom trend report

• Custom trend report

• Paid Media execution

• Paid Media execution

• 5,000,000 verified impressions

• 10,000,000 verified impressions

• Audience targeting

• Audience targeting

* Custom proposals available upon request

Powered by Muse | 41

BEAUTY TREND OUTLOOK Appendix

Advice From A 20 Something, 5 Easy Second-Day Hairstyles Advice From A 20 Something, 3 Easy Hairstyles for Lazy Days Ashley Brooke Nicholas, Easy Pumpkin Spice Makeup Tutorial Beyond Her Curls, Deep Conditioning 101 Birdie Shoots, Garnier Earth Month Blonde Bedhead, The Everyday Product to Gift Your Besties By Gabriella, Garnier Earth Month Hello Glow, The Ultimate Guide to Growing Out Your Hair Live Learn Luxe It, Why You Should Never Compromise on Your Skincare Products Sophisticated Whimsy, How I Curl and Protect My Hair

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