CORNERING THE MARKET
Blue Diamond Almonds Named Official Snack of the Big Ten Conference
Blue Diamond is thrilled to announce it is partnering with the Big Ten conference, the oldest major collegiate athletic conference in the United States. As part of the agreement, Blue Diamond Almonds has been named the “Official Snack of the Big Ten Conference.”
“Watching sports is the ultimate snacking occasion,” says Maya Erwin, Vice President, Marketing and Innovation at Blue Diamond Growers . “What attracted Blue Diamond to this partnership are the common values shared by the two organizations. Both have been delivering quality products that bring joy to audiences all over the world for more than 100 years. And just as importantly, both have continued to innovate and evolve to stay on trend and maximize people’s enjoyment. We are proud to partner with the Big Ten as their official snack to help fuel fans with our craveable energy on game day.” This is a great year for Blue Diamond to partner with the Big 10 because the conference is adding four new teams in September (USC, UCLA, Oregon, and Washington). This makes the conference span across the United States from New Jersey to California. Additionally, Big Ten schools have among the largest fanbases in the country, with over 57 billion minutes of live and recorded sports viewed in the past year.
As an official partner of the Big Ten conference, Blue Diamond will have a strong presence at prominent Big Ten basketball and football events over the next 18 months through on-site sampling for game attendees, in-stadium signage, digital and social media opportunities, and other activations. Smart snacking just got a whole lot easier for Big Ten enthusiasts! Blue Diamond Almonds will also have on-air presence in football and basketball games airing on the Big Ten Network, generating over 22 million impressions. Blue Diamond ’s first commercials aired in January during men’s Tuesday night basketball games, and Blue Diamond ’s first on-site appearance was in early March for the Big Ten Women’s Basketball Tournament in Minneapolis, and the Big Ten Men’s Basketball Tournament. Keep an eye out for Blue Diamond ’s exciting appearances during the upcoming games! Visit the Big Ten website (bigten.org/index.aspx) for more information about the conference and events.
PARTNERSHIP
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