WELCOME BACK TASSIE!
WELCOME BACK TASSIE!
digital assets, from Facebook — we worked on a growth strategy of member engagement, using the social media platforms, (which has over 7200 followers now) BBM re- created and designed the THA website to include all of what the THA services provide, training, communication, and membership portal, giving them critically important information, IR, Video, that aligned 24 hours a day seven days a week. BBM created and developed the series “Hospitality in our Community”, the podcast that really resonated with the Hospitality Community in Tasmania, Some of the most engagement with members came from BBM’s video production, Awards Nights, member events, and is a Corporate Partner program have some of the most engagement with over 25,000 views. We pride ourselves of the quality of work we produce, and we understand small business very well, we would be only too happy to sit down with any business who is ready to tell their story of their business and service and put together a strategy to help grow the engagement with new and existing customers. With the government’s recent announcement in the Tourism Industry Market Support Program, you may be eligible for a grant that assists you in recovery, re-opening, building capacity and innovating your business as we re-open post- COVID. Visit the link below to find out more on this grant… https://bit.ly/2Ycj9DU Please feel free to reach out at info@beetleblack.com.au or call me Darren Alexander on 0419 382 246. Look forward to hearing from you.
Not only does a solid brand video act as a means to distil your message, it is also a statement to all those potential customers out there about how you’re aligned with them and that you’re the solution they’ve been searching for. 5: Hire a Pro or Handle it In-House? There are many reasons why professional videographers continue to thrive. One major factor is that if you want truly high-quality content and professional production values, you aren’t going to achieve them in your iPhone, no matter how many cool videos you and your nephew or your friends son [who apparently is a guru with computers] and you should see what he has uploaded to Instagram. In some instances, even if you are going for more of an amateur/DIY look to your videos, a professional can help you achieve that goal even more successfully, because of their skill in everything from lighting and framing to editing and capturing quality audio. It’s like the famous saying says “you get what you pay for” especially when it comes to Video! Remember the whole point of you wanting to do this, is to put your Business, Product and Service in the best light forward to potential customers, why take that risk, to skimp on price… What are you waiting for? Beetle Black Media has been contracted to the THA for the past couple of years and we continually have a strong relationship, we worked closely to align their brand with their long term strategy – BBM re-created all of the
BEETLE BLACK MEDIA Darren Alexander
There has never been a better time to tell your story of your business and the service you offer!! S tate and Federal Governments, Business Associations, right across Australia, are planning more than ever post-COVID economy, we all need to get back on “the road to recovery”. There has never been a better time to look at completely putting your business out there for all to see, and there is nothing that helps your audience (potential customers) identify and relate to your business than a great brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and what it has to offer. People like to engage with people and they like buying from people they engage with. If they have confidence in you and your brand, that hugely increases their likelihood to buy from you and/ or recommend you to others. The following 5 headings are why it is critical that your business considers having a corporate video or social media video clips, produce or service videos made to help grow your customer base. 1: Reach more potential customers through social Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and potential customer, it will resonate, they will share it with others who they think it will be useful for others similar and perhaps a favourable reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it is effective in its messaging. More importantly once the video is made, the distribution and use on social platforms is critical to get right. 2: Convey more information in less time (and more than just information) I read somewhere recently that “Videos are processed by the brain thousands of times faster than text. Think about the heavy lifting your cognitive system has to do when
reading an article vs. watching a video clip!” Video is a more passive experience than reading text, it is much easier for the audience to become immersed in what you are conveying to them. This results in not only more information being conveyed but an emotional quality, that is near impossible to match in the written word. 3: Google loves video Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. Also Googles own YouTube – the second largest search engine globally* and since this acquisition Google algorithms heavily favour There is no doubt about it: video is an important part of content marketing and it’s only going to become more essential. These are the reasons why: • 90% of web consumers say that a video helps them make a decision to buy a business’ product or service. • 65% of executives who watch work-related videos visit the business’ website afterwards. • 64% of people who visit a business’ website are likely to buy their product after watching a video. • Real-estate agency listings that use video get over 400% more inquiries than those without video. video content over text-based. 4: Stand out from the crowd It does not matter how big or small your business is, video content allows you to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favourable and lasting impression, it’s all about the engagement you create with the viewer/potential client.
THA HOSPITALITY—REVIEW: SEPTEMBER 2020 | 38
THA HOSPITALITY—REVIEW: SEPTEMBER 2020 | 39
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