WELCOME BACK TASSIE!
WELCOME BACK TASSIE!
Make sure your opening hours and contact details are also up to date on your social media accounts, Google for Business and Australian Tourism Data Warehouse (ATDW) listings because we know that people are checking these when planning or taking a trip. While we don’t know what will happen in the future, our team is busy working behind the scenes on a range of marketing initiatives to drive interstate travel to the state when it is safe to occur. We are focused on supporting the rebuild of Tasmania’s visitor economy and ensuring demand for travel to the state supports our efforts to restore important air and sea access to Tasmania. Pre-COVID-19, Tasmania’s brand was strong and we had a base of repeat visitors and those who aspired to visit. Our industry was recognised as being one of the best in the nation. We will continue to work with our industry to maintain our reputation and work through the recovery of our great tourism and hospitality industry together.
The Make Yourself at Home campaign will run for 12 months and includes newspaper, radio/Spotify and TV and digital advertisements. We are also producing a number of lift-out booklets in the Mercury, Advocate and Examiner. The booklets are designed to inspire readers to plan a trip within Tasmania and provide them with inspiration and examples of what the state has to offer. The campaign directs Tasmanians to visit makeyourselfathome.com.au which showcases bespoke tourism content and special offers on a landing page the Buy Something Tasmanian website. To ensure Tasmanians can discover hospitality venues in their travels, you can create a free listing for your business on buysomethingtasmanian.com.au . For those who are already registered, please regularly review your listing, keep it up to date and add any special deals you have to offer.
TOURISM TASMANIA John Fitzgerald CEO
Marketing support for Tasmanian tourism and hospitality businesses O ur tourism and hospitality industry continues to endure the toughest times we have ever faced. While restrictions have eased in Tasmania to allow people to undertake many of their everyday tasks, many in our industry are continuing to experience incredible strain as a result of COVID-19. The Australian Government’s recent announcement about the JobKeeper payments is welcome news and if you haven’t yet caught up on the changed and ongoing arrangements you can read more about that at treasury.gov.au/coronavirus/jobkeeper. The hospitality and tourism industry has done a stellar job at transitioning through the staged easing of restrictions in Tasmania and adapting their businesses to comply with the COVID-Safe rules. Although we a significant challenge ahead of us, we are doing what we can to bring normality back into our lives and are getting out and about, connecting with friends and family and enjoying some of the activities we have missed over the recent months. As part of Tourism Tasmania’s commitment to our industry’s recovery, we have worked quickly to develop two campaigns designed to urge Tasmanians to support our local economic recovery while interstate markets are unavailable to us. The Welcome Back campaign, in collaboration with the Tasmanian Hospitality Association, to support all hospitality operators in Tasmania has been one such initiative. The campaign aims to show Tasmanians that their local café, restaurant, pub, club or venue is the perfect place to relax and catch up with friends and family in safe, familiar surroundings. Tasmania’s Minister for Small Business, Hospitality and Events, Sarah Courtney, officially launched the Welcome Back campaign on 16 July.
The campaign will run for three months with Tasmanians seeing campaign advertising on television screens, digital platforms and on radio networks around the state. There is also a website for the campaign: welcomebacktassie.com.au I would like to encourage all hospitality operators to download the campaign toolkit which includes information on how to leverage the campaign in your business’s marketing activity and share the Welcome Back message. “We are all in this together, we are supporting Tasmania’s whole hospitality industry during tough times.” The toolkit is available to download from tourismtasmania.com.au and there are a number of campaign assets which can be downloaded and used in your business for free including posters, coasters, badges, videos to post on social media and the campaign logo which you can incorporate into your business’s campaign related marketing material. This campaign complements Tourism Tasmania’s Make Yourself at Home campaign which we launched in June to encourage Tasmanians to travel further afield in Tasmania for day trips, weekends away and longer breaks. We are reminding Tasmanians that our home state is a wonderful place to relax in safe, familiar and beautiful surrounds. We are so fortunate to have internationally renowned produce, experiences and destinations to enjoy in Tasmania and with a bit of prompting we are hoping that Tasmanians will be inspired to go on a journey of discovery and explore their own backyard, or go back to some of the places they love and have missed visiting.
TURNS OUT THOSE HAND SANITISER PEOPLE MAKE A PRETTY GOOD TIPPLE
There was a need, and it was answered. And now, a new need: to do something wonderfully normal. You know – that friendly, face-to-face, buy one for later, definitely worth the trip kind of normal.
THA HOSPITALITY—REVIEW: SEPTEMBER 2020 | 48
THA HOSPITALITY—REVIEW: SEPTEMBER 2020 | 49
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