LookbookMini-Household

Household Trend Outlook

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Copyright (c) 2019 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, Muse, and Brandables are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. We do not make any guarantees regarding outcomes or that this product will meet your company’s unique needs.

HOUSEHOLD TREND OUTLOOK

Brandables CUSTOM, BRANDED CONTENT

The Ahalogy Difference

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid targeted posts, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

Powered by Muse | 5

PLANNING AHEAD

Household Trend Outlook When it comes to inspiring shoppers with on-trend Household con- tent featuring your brand, look no further than this Year-Long Trend Outlook! In this category-focused outlook, you’ll find content ideas and inspiration around cleaning hacks, laundry care, household orga- nization, entertaining trends, and more! Follow this planning guide—complete with category trend data and branded influencer content examples—to inspire future campaign planning.

Table of Contents

38 24 10 06 04

THE AHALOGY DI FFERENCE

INTRODUCT ION

TRENDING TOP ICS

BRANDABLES EXAMPLES

ABOUT AHALOGY

HOUSEHOLD TREND OUTLOOK Trending Topics

The secret to any succesful content calendar is organization and planning—and category trend data from Ahalogy Muse, of course! In this chapter, you’ll find some of this year’s hottest Household trends across a variety of content areas, including organization tips, cleaning hacks, family-friendly ideas, and more. Follow along to discover seasonal favorites and ever- green thought-starters alike, all of which can be adapted for your brand’s future Household campaigns.

10 | Game Day with Frito Lay

Cleaning with Kids HOUSEHOLD TREND

Cleaning the home is a family-wide affair—and not only during the spring cleaning season, either. “Cleaning with Kids” is a popular Household trend that helps parents teach their kids about responsibility and hard work. Plus, with top content ideas like a DIY kids’ cleaning caddy and family friendly cleaning games, it can even be fun!

TOP RELATED KEYWORDS:

How

Tips

House

Chores

Parenting

Simple

JAN

MAR

JUN

SEP

DEC

Kid-Friendly

“Kids Cleaning” is especially popular during the start of the year when new year’s resolutions and spring cleaning are on shoppers’ minds. This topic peaks on March 12.

Car

Fun

Printable

Room

Family

Teach

Kids Cleaning Caddy

Weekly Chore Chart

Cleaning Games

12 | Household Trend Outlook

Powered by Muse | 13

Stress-Free Entertaining HOUSEHOLD TREND From summer barbecues to holiday parties, audiences are always looking for new reasons to celebrate. After all, who doesn’t love spending time with friends? But what’s not so fun? Getting your house prepped for hosting guests. That’s where “Stress-Free Entertaining” comes in. This topic performs especially well with party-loving people who are looking for easy ways to entertain at home.

TOP RELATED KEYWORDS:

Party

Summer

Appetizer

Make Ahead

DIY

Holidays

JAN

MAR

JUN

SEP

DEC

Guests

“Easy Entertaining” trends consistently throughout the year and experiences small spikes around key holidays and entertaining occasions.

Ideas

Tips

Minutes

Home

Games

Elegant

Quick Appetizers

Party Prep for Easy Cleanup

Simple Decor DIY

14 | Household Trend Outlook

Powered by Muse | 15

Storage Hacks HOUSEHOLD TREND

Inspired by everyone’s favorite organization-loving guru, “Storage Hacks” has experienced a major surge in popularity. This Household trend is especially relevant for families with young kids and first-time apartment renters who are looking for quick tips to maximize their small space.

TOP RELATED KEYWORDS:

Organization

Solutions

Ideas

Space Saving

Declutter

Office

JAN

MAR

JUN

SEP

DEC

Kitchen

“Home Storage” has rapidly grown in popularity in Q1, as consumers are already in a spring cleaning mindset.

Hacks

Small

Clever

Mason Jars

Projects

Closet

DIY Furniture Makeover

Bathroom Organization

Easy Storage Baskets

16 | Household Trend Outlook

Powered by Muse | 17

Home Makeover HOUSEHOLD TREND

Whether they own their home or rent it, audiences love to customize their space to fit their unique style. That’s where Home Makeover comes in. It’s easy to make this Household trend fit your brand. Whether it’s redoing an entire room or making little tweaks to refresh their space, DIY’ers are always on the lookout for interior design inspiration.

TOP RELATED KEYWORDS:

Furniture

Budget

DIY

Paint

Decorating

Bedroom

JAN

MAR

JUN

SEP

DEC

Interior Design

“Home Makeover” has taken off in 2019, reaching an early peak on March 12. However, we predict that this topic will trend consis- tently well throughout the rest of the year.

Thrift

Tutorial

Modern

Home Decor

Inspiration

Design

Furniture Reorganization

Easy Spring DIY Projects

Affordable Home Hacks

18 | Household Trend Outlook

Powered by Muse | 19

Lawn Maintenance HOUSEHOLD TREND

Once the warmer weather hits, shoppers start looking for excuses to get outdoors. That’s why Lawn Maintenance is such a popular topic in the Household category. Boost your brand’s profile by incorporating this trend into top content ideas like garden tips for new homeowners, easy lawn care tips, or a seasonal lawn care calendar.

TOP RELATED KEYWORDS:

Year Round

Yard

Garden

Grass

Summer

Fall

JAN

MAR

JUN

SEP

DEC

Tricks

“Lawn Care” is at its most popular during the fall and spring months, when homeowners are looking for ways to prep for the more extreme weather of winter and summer.

Save Money

Lawncare

Organic

Save Money

Beautiful

Vibrant

Garden Tips for New Homeowners

Easy Lawn Care

Lawn Care Calendar

20 | Household Trend Outlook

Powered by Muse | 21

Cleaning Checklist HOUSEHOLD TREND

Looking for an easy way to ensure your brand is top-of- mind during spring cleaning season? Create a Cleaning Checklist! Also a popular way to encourage audiences to tidy up their homes year round, this trend pairs well with top content ideas like a round-up of spring cleaning must-haves, family-friendly chore chart printable, and daily cleaning checklist.

TOP RELATED KEYWORDS:

Spring

Printable

Clean

Bathroom

House

Tips

JAN

MAR

JUN

SEP

DEC

Daily

No surprise, “Cleaning Checklist” is at its most popular during spring cleaning season. While this topic peaks early on March 11, it can be customized to fit other seasonal drive times.

Kids

Weekly

Schedule

Organized

Quick

Routine

Spring Cleaning Must-Have’s

Family Chore Printable

Daily Cleaning Checklist

22 | Household Trend Outlook

Powered by Muse | 23

HOUSEHOLD TREND OUTLOOK Brandables Examples

To drive performance on social media, Ahalogy works with a network of 10,000+ talented influencers, photographers, and top-notch content creators. In the following chapter, you’ll find a sampling of some of our favorite Brandables created by our talented pool of influencers that specialize in Household & Lifestyle content. Follow along to see how they incorporated trend-driven ideas into high-quality branded content for Social.

24 | Game Day with Frito Lay

American Greetings COOKI E DECORAT ING STAT ION

In Collaboration with: Glitter Inc.

Kids’ birthday parties tend to be elaborate affairs...but they don’t have to be! Proving that easy can be entertain- ing, too, Glitter Inc. teamed up with American Greetings and Target to create this My Little Pony Cookie Deco- rating Station. By using American Greetings party decor to set the scene for her do-it-yourself cookie decorating station, Glitter Inc. created an easy (and delicious!) way to celebrate.

TREND-INSP I RED CONTENT

S t r e s s -Fre e Ent e r t a i n i ng

Eas y Ac t i v i t y

Par t y De cor

26 | Household Trend Outlook

Rubbermaid Brilliance BAKING CUPBOARD ORGANIZAT ION

In Collaboration with: Tidbits

Ever opened your kitchen cupboards only to have tupper- ware, pantry staples, or random spices come flying out? Well, not anymore! Control the chaos with these easy tips on Baking Cupboard Organization from Tidbits. This Brandables post was created with Rubbermaid Brilliance stackable storage containers as the star. Click to see how Tidbits organized her kitchen while positioning Rubber- maid as a must-have storage supply in the process.

TREND-INSP I RED CONTENT

Organ i za t i on

Hack

S t orag e Cont a i ne r

28 | Household Trend Outlook

Scotts FAL L LAWN CARE FOR HOMEOWNERS

In Collaboration with: Live Free Creative

If you’ve ever looked out your window to see a bright green, patch-free lawn on a warm spring day, then you know that it takes a whole lot of prep work to get there. Get ahead of the lawn care game with these need-to-know tips on Fall Lawn Care for Homeowners by Live Free Cre- ative Co. Created in collaboration with Scotts and Tractor Supply, this Brandables post shows homeowners how to get the lawn of their dreams—integrating Scotts every step of the way.

TREND-INSP I RED CONTENT

Homeowne r

Fa l l

Lawn Car e

30 | Household Trend Outlook

Stainmaster at Walmart PR INTABLE CHORE CHART BY AGE GROUP

In Collaboration with: Alice and Lois

We’ve said it before and we’ll say it again, audiences love a free printable. That’s why we can’t get enough of this Printable Kids’ Chore Chart by Age Group from Alice and Lois. Breaking down easy home cleaning tasks for kids of all ages, Alice and Lois partnered with STAINMASTER and Walmart to drive awareness for the new STAINMASTER Floor Sweep & Mop Kit product.

TREND-INSP I RED CONTENT

Chore Char t

Pr i nt ab l e

Eas y Cl ean i ng

32 | Household Trend Outlook

Quilted Northern at Walmart CREATE A SPA- L IKE BATHROOM

In Collaboration with: All Things Mamma

Self-care starts in the Household—and it doesn’t have to be elaborate, either. All Things Mama collaborated with Quilted Northern at Walmart to give her readers an easy way to treat themselves with her post on How to Create a Spa-Like Environment in Your Bathroom. At the heart of all this luxury? Ridiculously plush toilet paper!

TREND-INSP I RED CONTENT

Home De cor

Ba t hroom Organ i za t i on

At -Home Spa

34 | Household Trend Outlook

Bounty DIY AL L - PURPOSE NATURAL CLEANER

In Collaboration with: A Bubbly Life

Essential oils are everywhere—and that goes for inside the Household, too. Adding a luxe twist to everyday home cleaning, A Bubbly Life teamed up with Bounty Paper Towels to create this DIY All-Purpose Lemon and Lavender Natural Cleaner. Making your house smell just as good as it looks, this Brandables post is a natural fit for the Bounty brand.

TREND-INSP I RED CONTENT

Na tura l Cl ean i ng

Lav e ndar

Home DIY

36 | Household Trend Outlook

WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

38 | Household Trend Outlook

Work With Us L IKE WHAT YOU SEE?

Let our team of experts help you strategize your next influencer campaign with our data-driven approach to content and creative decisions for social or in-store executions. The following package options are available for all 2019 campaigns.

Contact sales@ahalogy.com.

PACKAGE 1: $50,000

PACKAGE 2: $100,000

• 6 Brandables

• 12 Brandables

• Custom trend report

• Custom trend report

• Paid Media execution

• Paid Media execution

• 5,000,000 verified impressions

• 10,000,000 verified impressions

• Audience targeting

• Audience targeting

* Custom proposals available upon request

Powered by Muse | 41

HOUSEHOLD TREND OUTLOOK Appendix

A Bubbly Life, DIY Lemon Lavendar All-Purpose Natural Cleaner Alice and Lois, Printable Kids Chore Chart by Age Group

Alice and Lois, Cleaning Tips for Kids Alice and Lois, Spring Cleaning Tips All Things Mama, How to Create a Spa-Like Environment in Your Own Bathroom Glitter Inc., Cookie Decorating Station Live Free Creative, Fall Lawn Care for Homeowners Tidbits, Baking Cupboard Organization Within the Grove, Creating a Functional and Organized Cleaning Command Center

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