MARKET ANALYSIS
Competition to attract students is greater than ever among colleges and universities as the numbers of students in traditional cohorts decline and the expanding higher educational models of two year colleges and exclusively online degrees draw students away from four year colleges and universities. CWU Competitors CWU competitors for new students are other two- and four-year colleges within the state. This table shows which college a student attended if they chose not to attend CWU after being admitted. Nearly 40% of non-attenders chose one of three schools: University Of Washington- Seattle, Washington State University, and Western Washington University.
School Name
School Type Public/Private STATE Percentage of Students
UNIVERSITY OF WASHINGTON - SEATTLE WASHINGTON STATE UNIVERSITY WESTERN WASHINGTON UNIVERSITY EASTERN WASHINGTON UNIVERSITY
4 Public 4 Public 4 Public 4 Public 2 Public 4 Private 4 Public 4 Public 2 Public 4 Public 4 Public 4 Public
WA WA WA WA WA WA WA WA WA
13.65% 13.63% 12.67% 5.29% 2.12% 1.97% 1.41% 1.41% 1.22% 1.17% 1.04% 1.01%
PIERCE COLLEGE
PACIFIC LUTHERAN UNIVERSITY
HIGHLINE COLLEGE BELLEVUE COLLEGE
EVERETT COMMUNITY COLLEGE
BOISE STATE UNIVERSITY
ID
GREEN RIVER COMMUNITY COLLEGE
WA
UNIVERSITY OF IDAHO
ID
Source: National Student Data Clearinghouse The percentage of CWU-admitted students who go out of state is small – less than 3%.
In 2014 Elway Research surveyed college-bound high school students in the state and their parents. The complete document is included as Appendix X; key findings from “Awareness & Opinions of CWU Among College-bound High School Students And Parents in Washington State” appear here:
Student Awareness/Opinions
Parent Awareness/Opinions
CWU has no strong, defining reputation. Asked to choose between 15 pairs of opposite attributes (e.g., “comfortable” vs. “uncomfortable”), the plurality of students picked “balanced” on 13 of the pairs
A plurality of parents chose “balanced” on 11 of the 15 pairs
FINAL DRAFT 2/11/2019 Page 29
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