our big ambitions…
We’re proud of the progress we’ve made so far, but we know there’s more to do. We’re creating a brighter future. Our 2026 ambitions focus on three key areas where we can drive lasting change: achieving fully fossil-free operations, advancing products that support healthier spaces, and enabling greater circularity across our business. Together, these goals will help us reduce our impact, innovate responsibly and create positive change for the future.
Healthier spaces Advancing safer, low-impact products. We will accelerate the development of paints and coatings that enhance wellbeing and minimise environmental impact throughout their lifecycle.
Circularity in action Eliminating waste & closing the loop. We will move beyond zero waste to landfill to enable true circularity across packaging and materials.
Climate & energy
Deliver a fully fossil-free operation. We will complete the transition to 100% fossil- free operations across all Crown sites, while driving energy efficiency across manufacturing, logistics and retail.
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