Project Possible

“careful colour choices can make a huge difference”

Fighting dementia with colour. “Since working with Alzheimer’s Society we have immersed ourselves in the many challenges that the illness brings, looking for ways to provide meaningful support beyond raising funds.

Warmer tones too, such as reds and oranges, are more favourable than blues and greens. Armed with this knowledge, we’ve set about creating a selection of dementia-friendly colour schemes to help care homes, architects and all our customers design more homely, welcoming spaces for those living with dementia. It’s been an enormously humbling experience, and has opened our eyes to the true power of paint not just to improve a room, but to improve a life too.”

We often think of dementia as causing forgetfulness, but it’s far more complex than that. The disease also has a direct impact on the visual system of the brain creating difficulty with depth of perception, spatial orientation and judging colour contrast. And that’s where careful colour choices can play a hugely important role. We know that patterns can be confusing, as can dark shapes. Pastel colours can also be hard to distinguish from one another, but stronger, bolder colours can be more easily recognised and remembered.

Jemma Saunders & Kathryn Lloyd Crown Colour Consultants

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