Project Possible covers five key areas and runs through our entire business and beyond. It’s bold and ambitious and those are words we’re proud to live up to.
charity From fundraising and donating products, to simply lending a helping hand, we’re committed to making sure the positive power of paint reaches those that need it most.
education We know we can’t bring about change on our own, so nurturing the next generation of professional painters, decorators and designers is something we’re immensely passionate about.
sustainability By enabling our customers to make more sustainable choices, whilst scrutinising the ones we take as a business, we’re doing more than ever to drive sustainability and reduce our carbon impact. > 0.1% We are continuously reducing VOCs in our products. 84% of all the paint we sold in 2025 had VOCs levels lower than 0.1%.
people & culture Change starts at home. Our Crown family are everything to us, and we’re continually developing a safe and empowering working environment that’s rich in opportunity for all.
community We’re on a mission to
support communities across the UK and Ireland by leading projects that help people get the best from their local places, spaces and sports clubs. 990 + community groups and good causes were supported in 2025 with paint donations* .
37.1% of our workforce are
885 professional decorators, architects and designers supported with our career- boosting training programmes.
£25k + raised throughout 2025 for Mind and Mental Health Ireland.
women – an important milestone on our journey to better diversity and inclusion.
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