Melaleuca can change lives in two profound ways. First, exceptional wellness products at reasonable prices improve health, vitality, and the overall quality of life. And second, the ability to create an additional stream of income – residual income – can help anyone move toward financial freedom. “The products are why Melaleuca is so exceptional,” says National Director 9 Heidi Bartolotta. “Yes, there is an income here because the products perform and the average family can afford them.” The Compelling Breakdown of Melaleuca’s Shoppers 80% of those who buy Melaleuca products are strictly customers. They receive no financial incentive to shop here. 9% receive a small commission each month because at some point they referred a few customers to Melaleuca. Their primary objective with Melaleuca is to receive the products, not to work the business. 11% of customers at some point decide to build a business and invest the time and effort necessary to reach Director status. 96% of those who shopped with Melaleuca last month will shop again next month! Look for Customers When new Marketing Executives get bit by the business-building bug, they are often eager to “find their next Director.” While that enthusiasm is a wonderful asset, if you focus on finding your next Preferred Customer, your business – and your residual income – will move in the right direction. Those who enrol with Melaleuca only for the business opportunity without becoming a true “product of the products” will likely throw in the towel when they hit a flat spot. “There’s definitely a correlation between a business builder’s engagement as a customer and the retention rate and order size in that organisation,” says Heidi. “The products ground you and make you feel confident,” says Corporate Director 4 Michelle Smith. “Even if you are struggling with building your business, you know deep down that the products are amazing and that you just have to find the right people.” Search for those you can help through the products and you will inevitably find your business partners – and they’ll be the kind of business partners you want to have running with you. “Focus on enroling customers and helping your customers enrol customers,” says National Director Margie Ray. “From that you’ll develop Directors. Just focus on the basics. It’s nice to know the Compensation Plan, but you don’t have to. Success will happen.” Many of Melaleuca’s impressive Marketing Executives enrolled for the products with little interest in building a business for a serious source of income. Of course, many successful Marketing Executives enrolled because they saw the link between unbeatable products and an unbeatable path to residual income. No matter why Marketing Executives enrol, if they become strong customers, they will become strong marketers of the products. After all, that’s exactly what a Marketing Executive is.
With the internet putting the world at customers’ fingertips, this is a shopper’s market. Shoppers are no longer limited to purchasing only what their local stores offer. They can seek out the best. And honestly, that is why Melaleuca is growing – because we have the best products available today. Our products are the heart and soul of Melaleuca. New customers are enroling because of the products. Seasoned customers return for them. When a shopper can change stores with a click, Melaleuca’s reorder rate of 96% is a testimony of our products and shopper loyalty!
10 OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
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OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
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