The Little Guys – Our Champions!
A MESSAGE FROM CEO FRANK VANDERSLOOT
Melaleuca is the champion of the little guy, and when we say that, we mean we’re champions of the people who were not born into wealth – the guy who did not climb the corporate ladder, the guy who didn’t get the lucky break, the mother who chose to stay home to raise her own children, and the single mom who works from 9 to 5 at a job where she doesn’t make enough to even come close to making ends meet. Those are our people! They are the little guys! They are our heroes! When we celebrate within Melaleuca, we often celebrate the Senior, Executive, National, and Corporate Directors, and they deserve our applause. They are the people you see on the cover of the Leadership in Action magazine, and they were once little guys. In a sense, however, they are no longer little guys. But they have hundreds of little guys in their organisations who are still little guys but who are working their way up through the ranks. I want to say thank you to those who are working themselves up through the ranks – those who are still little guys at Melaleuca.
First, I want to say thank you to the hundreds of thousands who have never enrolled a single customer but who purchase products from Melaleuca every single month. Over 79% of our Preferred Customer have never enrolled another customer, yet they reap the long-term benefits of being Melaleuca customers for life. In fact, most of Melaleuca’s revenues come from folks who are just
time. I’d like to point out that once you have enrolled your first customer, you’ve proven you have everything it takes to become a Senior or Executive Director. That’s how they started. You’ve just got to do it a little more! Sometimes, I think we forget the tremendous value of a single customer who stays with us for life. If you have customers who stay for life, the residual
knowledge to keep customers for life. We would invite you to become educated about our products and to educate others. We have the most powerful wellness products in the marketplace. No one can match their quality, and no one can match their effectiveness. Our future depends on how well we explain that to our customer base. Your future income will depend on how long customers stay with you. We invite you to join us in the long-term perspective of creating customers for life. There is immense power in residual income. At Melaleuca, we have tens of thousands of Marketing Executives who only have a few customers who purchase from Melaleuca every month – often fewer than 10 customers. They just get a small check every month. Yet, today, having just a few customers has earned them thousands of dollars. So if you’ve got a few customers, you should see yourself as a winner! These checks add up over time. You only need a few long-term customers to create a long- term financial reward.
But if that’s the case, what would a few more customers do for you? What if you doubled the amount of customers you have? What if you tripled or quadrupled the number of customers you have? If you did, you would have an army of people helping you build your organisation. That’s all that Executive Directors have done. They started with a few customers like you, but they never stopped building. They kept building, and over time it has added up. And now they have a substantial residual income. If the little guys keep going, the day comes when they themselves are no longer little guys and their job is to help all the little guys in their organisation. But even those who only have three or four customers should see themselves as winners! Because they have proven they have what it takes, and they are on their way to building something of some magnitude. It’s a process; it takes time. But it’s worth every single minute you can give it. The reward is tremendous, and it’s a long-term reward! Residual income.
The value of residual income month after month and year after year adds up. We have thousands in Melaleuca who’ve already made hundreds of thousands of dollars, and hundreds who have made millions. We’ve paid out over US$5.4 billion to date. And that amount increases every single month. So thanks again to the little guys! You are on your way! And a big thank- you to the Senior, Executive, National, and Corporate Directors who’ve demonstrated that it can be done and who are helping others reach their goals.
“If you have customers who stay for life, the residual income you earn from those customers will be of tremendous value to you over time.”
Sincerely,
income you earn from those customers will be of tremendous value to you over time. We must continue to realize the value of customers who stay with us for life. We know that once customers understand the science behind our products, they will never settle for anything less. But it takes product
customers who purchase Melaleuca products month after month, year after year. And then there are thousands who have only enrolled one, two, or three customers. If that describes you, then thank you. If that’s all you’ve ever done with your Melaleuca business, you’ll still get a substantial financial reward over
@FLVanderSloot
2 OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM 3
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