#ONEMADDCALIFORNIA
annual impact Report 2023
6TH STREET BRIDGE
Bay Area 7027 Dublin Blvd. Suite 110 Dublin, CA 94568 925.452.8752
Southern California 5455 Garden Grove Blvd. Suite 150 Westminster, CA 92683 714.838.6199
message from MADD California State Executive director
Patricia Rillera
NO MORE VICTIMS continues to be the focus of MADD California and everything we do aligns with that vision. We are a high-profile, non-profit organization empowered by generous donations, solid sponsorships, innovative fundraising strategies, and collaborative partnerships. All in an effort to deliver vital programs and services directly to all communities in California, at no cost.
Each year, we realize and redefine what's possible for victims of drunk and drugged driving crashes. We are encouraged by the introduction of new technologies and other innovations designed to help end impaired driving. We constantly adapt to the unpredictable, persevere amid the unalterable and embrace every opportunity to see a world with no more victims. Our outlook is bright and our determination is strong. We seize the fact that there will someday be no more victims. But until then, MADD California will work tirelessly on behalf of all citizens of California.
ABOUT:
Mothers Against Drunk Driving is more than just mothers. We're fathers, sisters, brothers, families, and friends. We're truly a grassroots organization, made up of people like you who care about making an impact in California to keep your loved ones safe. MADD works tirelessly to support victims at no charge, advocate for stronger laws and create a future of No More Victims® .
Creating a Future of No More Victims® in California
MADD'S MISSION
The mission of MADD is to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking.
about MADD victim services
MADD has served more than 900,000 victims TO DRUNK AND DRUGGED DRIVING VICTIMS.
Long after the crash, survivors, family and friends continue to feel the impact. MADD Victim Services is here to provide you with emotional support but also assistance in a variety of ways after a drunk or drugged driving crash, all at no cost to victims and survivors. Sometimes that begins by finding someone who can listen, someone whose shoulder you can lean on or whose hand you can hold. MADD has trained victim advocates to provide services across the country. Our team of compassionate, victim-focused staff and volunteers are available nationwide 24-hours a day, 7 days a week, and can help you, your family and loved ones by:
Providing you and your loved ones with emotional support Guidance through the criminal and civil justice systems
Accompanying victims and survivors to court Helping you prepare a victim impact statement Referring victims and survivors to appropriate resources for additional help Offering support groups in some areas Connecting you with other victims and survivors who’ve had similar experiences Providing you supportive materials on victimization topics
If you, or someone you love, has been the victim of a violent crime, you can contact a MADD Victim Advocate, 24 hours a day, at 1-877-MADD-HELP (1-877-623-3435) .
MADD CAlifornia Victim Services
Victim / Survivor Tributes are held throughout Southern California to show support, bring awareness, and to honor individuals affected by drunk or drugged driving crashes. candlelight vigils
5,195 Services provided VICTIM SERVICES
In California, MADD provided supportive services to drunk and drugged driving victims to help them cope with the devastating impact of substance-impaired driving crashes. When tragedy strikes, victims need support. MADD prides itself on being one of the largest victim services organizations in the country. Part of those services includes ensuring a victim’s rights are maintained. From making a victim impact statement to notification of offender status, victims have rights thanks to the Victim Rights Act of 2004.
Illuminate MADD California
MADD SoCal Press Conference & Vigil DECEMBER 6, 2023
On Saturday, December 6, 2023, in the City of Los Angeles - MADD Southern California along with local officials, law enforcement; and drunk and drugged driving victims hosted a press conference and candlelight vigil to kick off the holiday season. In collaboration with the City of Los Angeles, Councilmember Bob Blumenfield and Councilmember Traci Park, Los Angeles City Hall, 6th St. Bridge, and LAX Pylon lights were illuminated in red in honor and memory of drunk and drunk driving victims. This momentous occasion highlighted efforts to save lives during one of the most dangerous times of the year on our nation's roadways - the holiday season between Thanksgiving and New Year's Day. MADD invited individuals, families, and community partners to join this historic moment by illuminating a special place at home or a place of business in red in honor and memory of drunk and drugged driving victims.
MADD would like to thank the following who joined MADD California in solidarity.
Illuminate MADD California
Southern California (Los Angeles, Orange) Los Angeles City Hall, Los Angeles, CA LAX Pylons, Los Angeles, CA
6th Street Bridge, Los Angeles, CA Los Angeles Police Department, CA Orange County District Attorney’s Office, Santa Ana, CA
Tri-Counties (San Luis Obispo, Santa Barbara, Ventura) Arroyo Grande Police Department, Arroyo Grande, CA Oxnard Police Department, Oxnard, CA Santa Barbara District Attorney’s Office, Santa Barbara, CA Santa Barbara Police Department, Santa Barbara, CA Santa Maria Police Department, Santa Maria, CA Ventura County Courthouse, Ventura, CA Ventura County Sheriff's Department, Moorpark Station, Moorpark, CA Kern County Chain Cohn Clark Law Firm, Bakersfield, CA Kern County Administrative Building, Bakersfield, CA
Bay Area The California Highway Patrol, Dublin, CA The California Highway Patrol, Hayward, CA
Sacramento Area
City of Auburn Capital, Auburn, CA Collins Electric, San Joaquin, CA
Rio Linda Community Grange, San Joaquin, CA Sacramento County District Attorney’s Office Sacramento, CA San Joaquin County District Attorney’s Office, San Joaquin, CA Top Golf, Roseville, CA Yolo County District Attorney’s Office, Yolo, CA
195 presentations POWER OF YOUTH This presentation empowers teens to take a stand and influence their peers against underage drinking and riding in a car with someone who has been drinking. 44 presentations POWER OF PARENTS This educational presentation influences parenting behavior to prevent underage drinking, maintain the minimum 21 drinking age in all 50 states and engage new supporters to carry on MADD's lifesaving work. 27 presentations TEEN INFLUENCERS This presentation uses select teens who serve as positive role models for choosing not to drink alcohol under the age of 21. 42 campaigns YOUTH-LED AWARENESS These awareness campaigns provide youth in high-risk and underserved areas the opportunity to develop messaging and programming to influence their peers and community against underage drinking and impaired driving.
underage drinking programs
Staff and volunteers distributed close to 1,410,688 educational materials at DUI checkpoints and community events, reaching almost 545,427 people in person and online.
MADD CAlifornia programs
MADD California is responsible for the population of the State of California. This feat would never be accomplished without the volunteers involved with the Volunteer Speakers Bureau, which we consider to be an integral part of the success of MADD throughout the Nation. Each of our volunteers has a personal understanding of the ramifications that impaired driving can cause. They donate hundreds of hours out of their busy schedules to share their stories in hopes of saving the lives of others. They stand beside us at press events, participate in the “Every 15 Minutes” program, DUI checkpoints and help deliver school and probation department presentations. In 2023, our staff and volunteers traveled all over California delivering MADD’s core programs and services, all of which are free of charge to the public. We are able to offer free services due to the support from generous donations, grants, foundations, and collaborative sponsorships. With this support, our Volunteer Speakers Bureau provided prevention education presentations to thousands of youth, adults, and military members in our communities.
MADD programs
27,000 participants VICTIM IMPACT PANEL Court-ordered program to give impaired driving offenders a perspective of the lasting impacts of impaired driving.MADD California provided Victim Impact Panel presentations in English and Spanish to DUI offenders online and in-person. 297 presentations VICTIM STORIES Participated in community/school events providing Victim/Survivor presentations in an effort to reach community members. These presentations lasting up to 1.5 hours allow families and victim-survivors to share how they have been personally affected by impaired driving in an effort to bring awareness to our communities. 1,410,688 pieces EDUCATIONAL MATERIAL Develop and distribute educational material throughout our communities via MADD staff and volunteers at community events, checkpoints, and educational presentations.
"It helped me very well to never make the choice to drink and drive again. Thank you very much." - VIP Participant
"It made me reflect and think twice before driving again." - VIP Participant
teen influencer institute
The MADD Teen Influencer Institute is a virtual intensive 5-week program designed to train and develop peer-to-peer educators. Graduates will be prepared to represent MADD on a local and national level and provide the youth perspective for underage drinking prevention programming as MADD Teen Influencers.
MADD Teen Influencer Institute Tuesdays, 3:00pm - 5:00pm
Week 1, July 13th: MADD 101 and Power of You(th)
Week 2, July 20th: Public Speaking
Week 3, July 27th: Alcohol & Traffic Safety
Week 4, August 3rd: Social Media Best Practices
Week 5, August 10th: Final Presentations
teen Summit
MADD California hosted its 7th Annual Teen Influencer Summit on Saturday, November 2. This free event was hosted by Los Nietos Middle School in the City of Whittier, CA featuring youth-led activities to promote mental health and prevent underage substance abuse. Since 2012, MADD has reached almost 1.5 million teens, educating, and empowering them to make a positive difference in their lives and the lives of others by pledging to Take a Stand against underage drinking. The goal of the teen conference is to positively impact youth's knowledge, attitudes, and behaviors around underage drinking and impaired driving through leadership development opportunities provided through the MADD California Teen Influencer Group workshops led by teens.
law enforcement & Prosecutor recognition awards
MADD’s Law Enforcement & Prosecutor Recognition Awards (LER) has received outstanding reviews since its inception. Every year, MADD honors law enforcement for the number of impaired driving arrests made annually along with first responders, prosecutors, probation officers, and MADD volunteers for their life-saving efforts as each impaired driver taken off the road is a potential life saved. We invite you to be a part of honoring these heroes across the country by supporting this year’s MADD’s Law Enforcement & Prosecutor Recognition Awards Ceremonies.
1,430 awards LAW ENFORCEMENT
MADD California recognized peace officers with a total of 46,050 DUI arrests at our 2023 Law Enforcement and Prosecutor Recognition events in California for their life-saving work in DUI enforcement and traffic safety.
Campaign to eliminate drunk driving
68 dui checkpoints CAMPAIGN TO ELIMINATE Participated in checkpoints with Law Enforcement throughout the state to distribute awareness materials.
Since its creation in 1980, MADD has worked side- by-side with law enforcement, launching the Campaign to Eliminate Drunk Driving in response to more than 13,000 people who were being killed each year. Fair and Equitable Law Enforcement is our first line of defense, and we support their efforts to identify and remove impaired drivers from our nation's roadways. These brave men and women put their lives at risk every day and are often victims of impaired drivers. MADD supports law enforcement heroes who keep our roads safe and we applaud their efforts to help us end drunk and drugged driving.
Driver Impact Program (DIP): In collaboration with law enforcement, DIP is a pilot program helping impaired, excessive speed, and/or distracted driving offenders recognize and internalize the lasting and long-term effects of reckless driving. The classes seek to create empathy and understanding of the tragedy, leaving a permanent impression that leads to changes in thinking and behavior with the goal of preventing future offenses.
tie one on for safety
Tie One On for Safety® is MADD's longest- running designated driver public awareness campaign. It works to save lives during one of the most dangerous times of year on our nation's roadways-the holiday season between Thanksgiving and New Year's Day. From November 1 through January 1, visibly display a MADD ribbon on your vehicle to remind everyone to always designate a non-drinking driver.
The Los Angeles Police Department placed TOOFS ribbons on their entire fleet totaling 1900 ribbons.
Law Enforcemet Support
In 2023, The Auburn and Elk Grove Police Department acknowledged MADD and Impaired Driving Awareness Month by wearing MADD Awareness badges and patches. These badges and patches remind the community about the ongoing problems and tragic results of impaired driving. In addition, the department educates the community about the partnership between Law Enforcement and Mothers Against Drunk Driving.
California released its second Challenge Coin in 2023.
walk like madd 5k
We walk to create a future of NO MORE VICTIMS
987 attendees SOUTHERN CALIFORNIA
701 attendees NORTHERN CALIFORNIA
Walk Like MADD events are highly visible community events hosted throughout California. Walk Like MADD is MADD's signature fundraising event to help us raise both awareness and funds to end drunk driving and fight drugged driving. With every step taken and each dollar raised, walkers are supporting MADD’s lifesaving mission to keep our families and communities safe.
boating under the influence
Boating under the influence accounts for 25% of all deaths on California waterways
Over a 2-year time period for Northern California, there were 487 boating crashes, that led to 261 injuries and 66 fatalities.
Alcohol is even more hazardous on the water. The marine environment, motion, vibration, engine noise, sun, wind and spray all accelerate the impairment effect. In fact, at .035 percent, a boater’s ability to operate a boat is impaired. MADD works with the Michael and Ina Korek Foundation for the boating under the influence awareness campaign and all the work we do is in memory of Korek family members, Sophie and Cynthia who were killed by drunk boater in 2012 on Lake Englebright.
MADD Southern California Gala
The Southern California Region of Mothers Against Drunk Driving recognized and honored outstanding community heroes, which encompass not only individuals but also corporations, foundations, and city departments, for their years of dedication to saving lives, implementing healthy lifestyle choices, and guiding youth toward a better future. These diverse entities have collectively made a significant difference within our communities and will be honored with the 2023 “Difference Makers” awards.
sports
Designated Driver Program: Los Angeles Rams OC Soccer Club: MADD arm bands on all players, PSA, T-shirt giveaways. Oakland A’s: Non-Profit of the Game, tickets, PA and video board, LinkedIn Post. Provided a grant to create 350 high school athlete wellness kits for baseball and softball players in the Oakland Athletic League. Athletes from Cal Berkeley helped assemble wellness kits. San Fransico Giants: Provided tickets for NorCal LER event. Golden State Warriors, San Francisco Giants, San Jose Sharks, Oakland A’s, Santa Cruz Warriors, San Jose Giants, and Oakland Roots all provided items for NorCal Walk opportunity drawings. West Coast Conference: Student-Athlete Advisory Committee Training – student-athletes from the 9 institutions in the conference. Presentation and discussion. California Collegiate Athletic Association: Student Advisory Committee Presentation, and Service Project – presented victim/survivor story. Athletes assembled close to 300 victim kits to be given to local partners. Cal State Northridge Softball Team: Presentation and victim/survivor story. Oakland Roots: 2 gameday activations. Over 100 people at each game signed up with a safe plan to get home. Big West: PSA at their basketball championship tournaments. West Coast Conference: PA read and logo on the video board for basketball tournaments. Big West, West Coast Conference, and California Collegiate Athletic Association co-hosted the second annual “Student-Athletes Against Drunk Driving” presentation for National Impaired Driving Prevention Month. Over 85 athletes attended from 15 different California campuses. Athletes were given “No More Victims” bracelets to wear over the holidays. Lake Elsinore Storm invited MADD as the non-profit of the game. Fundraiser, PSA, tabling, and first pitch San Diego Loyal invited MADD to share information.
MADD California along with the Los Angeles Rams are partnering to remind fans to Be the MVP “play the most valuable position in the NFL - the designated driver”
MADD National annual reach
Brand Recognition: Based on surveys, MADD is consistently ranked #1 as THE organization recognized when it comes to fighting drinking and driving. Members & Supporters: MADD has more than 6 million members and supporters nationwide. Website Visits: MADD has over 12 million page views and 7 million unique visits to its websites annually Media Impressions: Annually, MADD garners about 4 Billion media impressions from both national and local stories. Social Engagement: MADD’s social engagement totals more than 500,000 people or actions across our blog, Facebook, Instagram, Twitter, and LinkedIn.
MADD California in the news
MADD CALIFORNIA SOCIA MEDIA @MADDCALIFORNIA
MADD California garnered approximately 23,791,451 free media impressions from stories in 2023. Of that, 23.7 million came from print, TV, radio, podcast and online media stories that specifically mention MADD California campaigns, events and program outreach. MADD California’s social engagement totals more than 86,685 people or actions. This is a combined annual number of Facebook and Instagram followers.
MADD California Sponsors & Supporters
california staff
Southern California
LOS ANGELES / ORANGE COUNTIES
Georgina Avilez , Program Director Melissa Estelle , Program Manager Rose Zapata , Program Specialist Shymari Sanchez-Willis , Victim Services Specialist Amy Baldwin, Program Coordinator
MADD California State Executive director PATRICIA RILLERA
KERN COUNTY
Carla Pearson , Sr. Victim Services Specialist Amber Morales , Program Coordinator
INLAND EMPIRE
northern California
BAY AREA
Cheryl McMahen , Program Manager Amsale Darden , Program Coordinator Karen Glaspie , Victim Services Specialist
Natasha Thomas , Affiliate Executive Director Brian Gleason , Sr. Program Manager Aliya Benabou , Program Specialist
SAN DIEGO COUNTY
SACRAMENTO AREA
Paola Conrique , Program Manager Vanessa Melchionne , Program Specialist Nicole Jupiter , Victim Services Specialist
Rhonda Campbell , Victim Services Specialist Lori Bergenstock , Program Specialist
SAN LUIS OBISPO, SANTA BARBARA AND VENTURA COUNTIES
FRESNO COUNTY / CENTRAL VALLEY
Jasmin Rivas , Program Specialist
Victoria Placencia , Program Specialist Eva Rosenberger , Program Specialist
california ADVISORY BOARDS
Southern California LOS ANGELES / ORANGE COUNTIES
Southern California SAN DIEGO
Adolfo Gonzales Los Angeles Probation Department Anita Lorz Villagrana The Auto Club of Southern California Avis Atkins Amazon Blake Chow Los Angeles Police Department Doug Haubert Long Beach City Prosecutor Dr. Allycin Powell-Hicks Brand Architect and Mental Health Expert Dr. Ana Gamez LASD Department Psychologist / Cal Baptist University Farhad Khadem Los Angeles City Attorney's Office Joshua Lane MADD Victim Volunteer Kendrick, Kathy County of Orange Health Care Agency Monica Vandehei Pauline Stauder County of Orange Health Care Agency Pooja Kumar Long Beach Deputy City Prosecutor Rosalind Russell Los Angeles District Attorney’s Office Susan Price Orange County Sr. Assistant District Attorney Todd Spitzer Orange County District Attorney
Barbara Savaglio Law Offices of Barbara Savaglio Cecilia Orozco San Diego County Probation Dave Fox Fox Law Dianne Jacob Former San Diego County Supervisory Fred Dudek Bonnici Law Group Gordon Levinson Levinson Law Group Karen Li San Diego City Attorney's Office Mark Skeels The Gomez Firm Monica Zech Safe Driving Speaker Monique Myers San Diego County District Attorney’s Office Paige E. Folkman San Diego City Attorney’s Office Heily Hernandez San Diego City Attorney’s Office
california ADVISORY BOARDS
Southern California KERN COUNTY
northern California BAY AREA
April Rovero NCAPDA Bonnie Masters MADD Victim Volunteer Chris Sherry The California Highway Patrol Debbie Berndt Substance Free Athletics, Other Substance Abuse Non-Profit Gerardo Serrato California Highway Patrol Heather Aijian Waymo Jenifer Mellow Alameda County District Attorney's Office Kate Sherfey LinkedIn Otis Bruce Alameda County District Attorney's Office Raul Reyna Tow Truck Business Owner Steven Ueltzen Fresno County District Attorney's Office Zeelinda Zingaro MADD Victim Volunteer
Alex Dominguez Klein DeNatale Goldner
Amandeep Basra Clinica Sierra Vista Jay Tamsi Kern County Hispanic Chamber of Commerce Jenifer Adkins
Clinica Sierra Vista Jorge Barrientos Chain Cohn Clark Jim Doty ABC23 Bakersfield Justin Olson California Highway Patrol Bakersfield
Kiyoshi Tomono Adventist Health Linda Sullenger Boys and Girls Club Matt Clark Chain Cohn Clark Michael Bowers Centric Health Care Michael George
Safe 1 Credit Union Michael Yraceburn Retired Supervising Deputy District Attorney Navi Rai Sikh Riders of America Bakersfield Pete Lopez Delano Police Department Rex Davenport Bakersfield Police Department Stan Greene Kern County High School District Tammie Noe Kern County Regional Crime Lab Vincent Pagano California Highway Patrol Bakersfield
MADD California Events 2024
MADD California Events 2024
THANK YOU!
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