vacations for years to come. Parents and grandparents, moti- vated by the chance to bond with their kids, are more likely to commit to regular diving, creating a steady revenue stream. Moreover, family diving fosters word-of-mouth marketing. A family that has a positive experience will share it with friends, TRAINING continued
with the skills to teach children, emphasizing safety and fun. 4.Promote Multi-Generational Diving: Market to grandparents and parents, showcasing diving as a way to create memories with their kids and grandkids.
5. Leverage Gift Opportunities for Parents and Grandparents: Encour- age certifications or dive experiences as gifts for milestones like graduations, birthdays or holidays. The Future of Diving Is Families: The dive industry stands at a crossroads. By embracing families, dive shops can secure their future for generations to come. The loyalty, revenue, and joy that
schools, and communities, amplifying a shop’s reach. In an era where customer retention is critical, families offer a unique opportunity to build lifelong re- lationships. Getting Started - Simple Steps for Dive Shops: Embracing family diving doesn’t require a complete overhaul. Start small with these actionable steps: 1.Offer Family-Friendly Pro-
The next generation of divers.
come from welcoming kids and their families far outweigh the initial investment. As someone who has seen the magic of three generations diving together, I urge dive shops to rethink
grams: Launch “Discover Scuba” sessions for parents and kids or family certification packages. Highlight the bonding aspect in your marketing. 2. Create a “Bunny Slope” Experience: Design shallow, supervised dives for beginners, ensuring kids feel safe and parents feel confident. 3. Train Staff for Youth Engagement: Equip instructors
their approach. Open your doors to families, cre- ate safe and accessible pathways for kids, and watch your business thrive as you build a legacy of divers who will carry the sport forward.
email Margo
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