DEMA SHOW The Waterfall Versus the Well: DEMA Show Success Strategies – by Cathryn Castle Garcia, Owner, ClearStoryCoach.com, The Azores
During a recent Level Up podcast sponsored by Scuba Diving Industry Mag- azine, I described the magazine as a se- rialized “how to succeed in the diving business” course. Where else can you get the expertise of veteran scuba in- dustry leaders, offering solid business advice, training and safety updates, the latest on equipment and the environment, and more? Actually, there is a place where you can find all this, not on- line, but in person. The place is the DEMA trade event in Or-
lando, FL, Nov. 11-14. The publishing team will be exhibiting at DEMA (935), and several contributors, including myself, will be presenting educational sessions. When I tried to add up the collective experience of all the speakers available to DEMA attendees, I got to several hundred years’ worth be- fore the math made my head spin. Bottom line: DEMA at- tendees have access to a vast pipeline of information.
Additionally, I’m offering a limited number of free 20-minute consulting appointments. Space is limited, so reserve in advance by emailing hello@clearstorycoach.com.See you at DEMA!
email Cathryn
An Invitation – Meet Cathryn in Person I’m excited to connect with you in person at DEMA! I’ll be presenting several educational sessions, including two DEMA-sponsored events. Each is 45 minutes and requires the purchase of the Educational Package. Thursday, 13 November: Room W300: 10:00am – “Going Gonzo: How Unconventional Marketing Can Grow Your Business.” ▪ Perfect for dive center owners and independent instructors seeking innovative ways to attract customers. You’ll leave with a framework and calendar for planning and budgeting low-cost, organic marketing campaigns. (See August 2025 issue) 12:00pm – “How to Get the Click: 10 Proven Ways to Get Your Marketing Messages Noticed.” Learn how to craft irresistible ▪ email campaigns. Ideal for those building lists or looking to boost open rates. (See April 2025 issue for more details.) The following exhibitor-sponsored sessions are free for all attendees and run 50 minutes each: Tuesday, 11 November – 1:00pm: Room W303C: “The ‘Make More Money’ Marketing Map for Dive and Travel Centers.” ▪ Sponsor: Deep Blue Adventures. Plan for growth using storytelling, neuroscience, and AI to streamline marketing. (See Sept. issue.) Wednesday, 12 November: 10:00am – Room W305AB: “Is Your Website All About You? How to Make More Money by Making ▪ Your Website About Your Customers.” Sponsor: Scuba Diving International. Learn to transform your site into a customer-focused experience that converts visitors into clients. Friday, 14 November: Room W303C: 10:00am – “Show and Sell: How to Use Video to Increase Sales.” Sponsor: Deep Blue Ad- ▪ ventures. Learn how to create video content that drives sales, including essential topics, scripts, and tech. 1:00pm – “The Answer: How to Answer the ONE Question That Gets Customers to Buy.” Sponsor: Deep Blue Adventures. ▪ Discover how to connect with customers in the first 30 seconds. (See Nov. 2024 issue) Friday, 14 November – 11:00am: Room W305AB: “How to Turn Email Marketing into Gold.” Sponsor: Scuba Diving Interna- ▪ tional. Explore proven strategies to grow your client base, boost engagement, and drive profits through targeted emails.
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