TRAVEL continued
After a week of excitement, growth, and quiet moments of satisfaction – the closing ceremony became a heartfelt outpouring of gratitude. It was super clear that participants arriving as strangers, connected and formed genuine bonds that were definitely no coincidence. As the event came to an end, many were still left wanting more – Like, “when can we do this again?” Broaden Your Adventure Menu: The concept of offer- ing tourism with other activities that increase sales is not new to other dive resorts like Clark’s Cay in Guanaja, Bay Islands and Wakatobi Dive Resort in South Sulawesi, In- donesia both attracting kiteboarders and kitesurfers. “The beaches and shallow water off the resort offer a perfect launch and landing area,” states Clark’s Cay. Industry travel agencies have known for a while ... divers want “more.” They are explorers at heart, so booking ex- citing activities are what attracts them. Jenny Collister from Reef & Rainforest Dive & Adventure Travel “books a lot of extra activities for all ages. The majority of our extra activities are to photograph wildlife, especially in Africa and Asia. History buffs, wellness seekers, foodies to extreme ad- venture lovers … guests are encouraged to spend a little
extra time doing cultural excursions.” Cheryl Patterson from Deep Blue Adventures is educating dive shop owners on how to “Expand your market and rocket your business to the next level.” Learn how to attract all age groups including 30–41-year-olds from the $139.5 Billion projected US Adventure Tourism Market by 2030. Attend the Deep Blue sponsored seminar at DEMA: Room W303C, Nov. 13th, 2025 @ 12noon. Plan Your Dive Adventure Center: It was very inspiring to see how well received the Yoga & Dive / Snorkel Retreat was so joyfully embraced. Dive resorts & centers that in- corporate additional activities into the typical dive and snorkel package will no doubt ride the wave when the surf is up and it comes time to receive the fastest growing age group of adventure travelers the world has ever seen by 2032. Find what pairs with your destination and start at- tracting other adventure markets to increase your business sales. Get your dive center or resort ready for something
more than just Eat, Sleep, Dive because I think as Ellie Frederickson from the movie “Up” said it best … “Adventure is Out There!” ~ and you deserve a piece of it.
email Linda
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