2024/25 ARTICLE INDEX
Subject
Issue
Title/Link
Author
Page
Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Cousteau Files Cousteau Files
August 2025 August 2025 August 2025 August 2025
Octopus Strategy for Dive Pros: Handling the Hustle William Cline
11 20 22 25 24 27 28 16 29 41 38
Reaching the Right Audience & B2B Advertising Going Gonzo - Using Unconventional Marketing
Carlos Lander
Cathryn Castle Garcia
How We Use AI In Our Dive Business
Wayne B. Brown
September 2025 How to Create a Money-Making Marketing Strategy Cathryn Castle Garcia
September 2025 Earning the Depths - The True Merit of Dive Pros September 2025 Sea Turtle Strategy - Pace Yourself for a Finish
Wayne B. Brown
William Cline
October 2025 October 2025 October 2025 October 2024
The Heart of Diving: Exceptional Customer Service
Wayne B. Brown
How I Turned Decades of Scuba Stories into a Book Gil Zeimer
6 Advantages of Having a Mentor Calypso & Jacque’s Photographer
Shelli Hendricks, Ph.D.
Bill Macdonald
November 2024 PROTEUS™ – One Small Dive for Man One Giant Leap Fabien Cousteau
8
DEMA
February 2024
Driving Growth, Empowering Businesses, Public Policy Tom Ingram
30 20 34 20 40 38 36 38 38 50 47 31 27 34
DEMA Update DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show
June 2025 May 2024 June 2024 June 2024 July 2024
DEMA Association Mid-Year 2025 Update DEMA’s 2024 Advertising Survey Results The Value of Education and Networking
Tom Ingram Tom Ingram Peter Letts William Cline William Cline Scott Jones Tom Ingram
View our DEMA Show Marketing Plan & Road Map View our DEMA Show Marketing Plan & Road Map Creating Effective Pre-Event Awareness for DEMA DEMA Show 2024: A World of Opportunity
August 2024 August 2024
September 2024 A First-Timer’s DEMA Guide
Peter Letts
October 2024 October 2024 October 2024
2024 DEMA Sponsored Seminar Schedule 2024 Exhibitor List with Booth Numbers A Manufacturer’s Perspective of the Show
DEMA DEMA
John Flanders
November 2024 DEMA is Over... Post-Show Report September 2025 Top 10 Reasons to Attend the DEMA Show September 2025 Planning Your DEMA Show Travel Appointments
Patty Cline Tec Clark
David Prichard & Lily Mak 38
October 2025 October 2025 October 2025
Don’t Just Walk the Floor, Work It: Mak it Pay Off
Joel Silverstein
24 39 40 23 26 27
The Waterfall Versus the Well: DEMA Show Success Cathryn Castle Garcia
Six Strategies for Success at the DEMA Show! Diving & Guard Dogs? How it All Began. Redefining Dive Tourism: There is no “Planet B”
Tec Clark
Dive God Diaries June 2024
Neal Watson, Sr. Alex Brylske, Ph.D. Alex Brylske, Ph.D.
Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro
January 2024 February 2024
“What Business are we Really in?”
March 2024 April 2024 May 2024 June 2024
Big Picture Thinking: Don’t Be Just Another Instructor Alex Brylske, Ph.D. It’s the Play, Not the Actors in Coral Reef Education Alex Brylske, Ph.D. What is a ECO PRO & How Do They Help Our Industry? Alex Brylske, Ph.D.
7
28 32 36 22 31 31 20 16 16 29 29 29 12 12 12 12 12 11
Redefining Today’s Dive Professionals Shark Diving – To Feed or Not to Feed
Alex Brylske, Ph.D. Alex Brylske, Ph.D.
July 2024
August 2024
The Role of Bad Photography in Marine Conservation Alex Brylske, Ph.D.
September 2024 Sustainability – What is it & Why Should I Care?
Alex Brylske, Ph.D. Alex Brylske, Ph.D. Alex Brylske, Ph.D.
October 2024
Reef-World’s ED Chloe Harvey Interviewed
November 2024 A New Soft Coral Invasion
December 2024 Carbon Calculators: Empowering Sustainable Air Travel Alex Brylske, Ph.D.
January 2025 February 2025
What is “Blue Carbon” and Why Should I Care? Coral Reef Bleaching – Causes & Trends
Alex Brylske, Ph.D. Alex Brylske, Ph.D.
March 2025 April 2025 May 2025 June 2025
Using Sunscreen to Do the Right Thing for the Planet Alex Brylske, Ph.D.
A Diver’s Guide to Responsible Seafood
Alex Brylske, Ph.D. Alex Brylske, Ph.D.
The Great Disconnect: A Plea for Better Education
Beyond Blowing Bubbles: Instructors & a Missing Link Alex Brylske, Ph.D.
July 2025
Training a Complete Diver: Attitude is Everything Oceanography for Dive Pros - Earth in Motion
Alex Brylske, Ph.D. Alex Brylske, Ph.D.
August 2025
September 2025 The Chemistry of the Sea - All Dive Pros Should Know Alex Brylske, Ph.D.
October 2025
Charting the Blue: The Role of Dive Tourism Why Publish a Dive Industry Magazine Now?
Alex Brylske, Ph.D.
From the Publisher January 2024
William Cline
5
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