2024/25 ARTICLE INDEX Subject Issue Title/Link Author
Page
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March 2024 March 2024 April 2024 April 2024 April 2024 May 2024 May 2024 June 2024 June 2024 July 2024 August 2024 August 2024 August 2024 August 2024 August 2024
Advice to Help Improve Customer Retention Five Steps to Future-Proof Your Business Is It Time To Clean-Up Diver Research Databases?
Cathryn Castle Garcia Terry Cummins, Ph.D. Terry Cummins, Ph.D.
10 31 31 25 15 25 15 25 15 34 11 27 15
The Big Event – Harnessing The Power of Local Events Richard Thomas
The Tip of the Spear – The Local Dive Shop Building a “Dive Tribe™” for Your Store Tips on Managing Your Store’s Inventory Dive Shops Need an At-Once World Harnessing The “Gray Tsunami” for Your Operation
Jeff Cinciripino Richard Thomas Jeff Cinciripino Jeff Cinciripino
Gil Zeimer
Role of Dive Centers in Fostering Adventure & More Peter Letts
Constant Innovation – a Driver Of Dive Tourism
Terry Cummins, Ph.D.
Pros and Cons of Starting a Technical Dive Program Richard Thomas
Rebreathers 201 – For Dive Retailers Using Intros as a Marketing Tool
Jeffrey Bozanic, Ph.D.
Tom Leaird & Brooke Speedy 34
Working with a Dive Travel Partner – A Secret Success Jeff Cinciripino
24 34 20 45 34 30 23 21 25 31
September 2024 A Service Department Challenge - Antiquated Gear Jeff Cinciripino
September 2024 Importance of DEMA and the DEMA Show
Tom Leaird
October 2024 October 2024
Attitude & Innovation is Everything
Terry Cummins, Ph.D.
The DEMA Show & Why it Still Matters for Retailers Jeff Cinciripino
November 2024 Show Sponsored Sessions Being a Part of it All
Jeff Cinciripino
December 2024 Building Strategic Partnerships
Terry Cummins, Ph.D.
December 2024 Considerations for Entering New Dealer Agreements Jeff Cinciripino
January 2025 January 2025 February 2025 February 2025 February 2025
The 6 Characteristics of a Successful Company Watching Your Wallet - Improving Cash Flow Part 3: Moving Your Dive Group onto the Next Trip Getting Your Store Ready for the New Dive Season
Terry Cummins, Ph.D.
Jeff Cinciripino
David Prichard & Lily Mak 13
Jeff Cinciripino
32 36 16 26 24 26
Memory Marketing and How It Can Help the Industry Peter Letts How Dive Clubs Can Be a Dive Retailer’s Best Friend Gil Zeimer
March 2025 March 2025 March 2025 April 2025 May 2025 May 2025 June 2025 June 2025
POS Systems - The Heart of Your Operation
Jeff Cinciripino
How to Embrace Generation Z
Tec Clark
Travel Insurance - A Win-Win for Your Dive Shop Mentorship.. Will Keep The Industry from Sinking Winning with a Balanced Scorecard - Part I Winning with a Balanced Scorecard - Part 2 5 Keys to Success in a Startup Dive Business The Giant Stride: We Bought A Dive Shop...
Jeff Cinciripino
Tom Leaird & Brooke Speedy 25
Jeff Cinciripino Jeff Cinciripino
37 37 25
Shelli Hendricks, Ph.D.
July 2025 July 2025 July 2025
Mike Connors & Rachael Scott19
Managing Peak Season: Stop Burnout Before It Starts Shelli Hendricks, Ph.D.
25 34
Keeping Divers Diving by Selling the Big Three
Jeff Cinciripino
August 2025 August 2025 August 2025
The Giant Stride, Part 2 - How We Bought Dive Shop Mike Connors & Rachael Scott18
Adaptive Diving in Retail - Seeing Possibilities 5 Tips for Future-Proofing Your Dive Business
Jeff Cinciripino
34 38 16
Shelli Hendricks, Ph.D.
September 2025 Heading to DEMA? No-Fail Tips for Retailers September 2025 The Giant Stride, Part 3 - Plan Before You Plunge September 2025 Celebrate “Blue Friday 5.0” and Black Friday September 2025 10 Characteristics of a Great Leader
Jeff Cinciripino
Mike Connors & Rachael Scott18
Gil Zeimer
30 42 19 32 57 18 18 18 18 28
Shelli Hendricks, Ph.D.
October 2025 October 2025 October 2025 January 2024 February 2024 March 2024 April 2024 June 2024 July 2024 August 2024
Tips for Conducting Your Year-End Physical Inventory Jeff Cinciripino
How Collaboration Builds Bigger Dive Dreams
Jeffrey Bozanic, Ph.D.
The Realities of Running a Large-Scale Dive Operation Beto Barbosa Issues For Older Divers: Health & Insurance Coverage Dan Orr
Safety Safety Safety Safety Safety Safety Safety Safety
Insights for Dive Pros: Safety Means Business
Dan Orr
Go on an Amazing Citizen Science Trip to Antarctica. Dan Orr
The Dangers with Normalization of Deviance The Value of Customers Taking Refresher Training The Older Diver & Health Questionnaires Diving Safety: Whose Responsibility Is It?
Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr
7 7 7
September 2024 Cardiac Issues – Getting to the Heart of the Matter
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