FROM THE PUBLISHER: IT’S SHOW TIME! HOPE WE SEE YOU AT DEMA, WE’RE IN BOOTH #935
Over one million interactions: That’s how many times the global dive industry has engaged with our content since we launched, and that’s something worth celebrating. As we head into our second DEMA Show with both the magazine and our growing podcast network, I’ve been re- flecting on the journey that brought us here. The last 12 months have been an amazing road, marked by growth, creativity, and connection, but also by profound loss. We’ve welcomed new contributors and advertisers into our family, yet we’ve also said goodbye to dear friends and colleagues, both young and old. Through it all, one truth has re- mained: we are a family. Our writers, photographers, editors, and advertisers have become more than collab- orators – they’re part of a shared story. Just a few weeks ago, my wife Patty and I found ourselves on an impromptu road trip that led us, by chance, to Augusta, GA and the offices of Aggressor Adventures. Wayne and Cole dropped everything to wel- come us, give us a tour, and introduced us to their team. As we were leaving, Wayne handed us a challenge coin and said, “This coin is to challenge you both to do something good for others.” We were deeply moved. As the miles rolled by, I thought about the countless good people in this industry – our extended magazine family and how many of them we’ll see again in just a few weeks in Orlando. We’ve lost too many this year; Jerry Beaty, Michael Menduno, Lance Rennka, Nancy Easterbrook and others. Yet each DEMA Show brings hope, renewal, en- thusiasm, and excitement. It’s a time to celebrate the incredible work that unites us as divers. I often think there should be a statue of Jacques-Yves Cousteau in the DEMA lobby each year because of his pioneering spirit – we all have a passion, a sport, a busi- ness, and a way of life. Our magazine and ‘now’ three podcast series are truly family endeavors. Four Clines are involved in the monthly production, and a fifth even composed the music for our Marketing Minutes podcast. One million interactions is no small feat for a business journal in a relatively small industry, and we’re deeply grateful to every retailer and reader who supports our advertisers that make this work possible. We’ll all be at DEMA this year, please stop by and say hello, booth #935!
William Cline, Publisher Patty Cline, Associate Publisher Amber Wagenknecht, Executive Editor Betty Orr, Senior Editor Neal Watson, Sr., Editor-at-Large Britain Cline, Advertising Sales Manager Carlos Lander, Latin America Ad Sales June Cline, Social & Podcast Producer Contributors: Beto Barbosa, Australia SCUBA DIVING INDUSTRY™ MAGAZINE OCTOBER 2025 VOL. 2, NO. 10
Jeffery Bozanic, CA Wayne B. Brown, GA Alex Brylske, Ph.D., FL Tec Clark, FL
Diving Industry ™ Magazine: (Print: ISSN 2996-1416, Digital: ISSN 2996-1424) Published monthly by Cline Group LLC, 1740 Airpark Lane, Plano, TX 75093. Printed copies are mailed within the USA to select dive re- tailers & advertisers. Subscriptions are free to dive profession- als & distributed digitally to 165 countries. POSTMASTER send address changes to Diving Industry Magazine, 1740 Airpark Ln., Plano, TX 75093. Any part of this publication may be reproduced, as long as the source is quoted “Diving Industry Magazine.” For editorial requests, email william@williamcline.com or 972-267-6700. The views and opinions expressed in this magazine are those of the contributors and do not necessarily reflect the official policy or position of Cline Group LLC or any of its affiliates. © 2025, all rights reserved by Cline Group LLC. Jeff Cinciripino, CT Linda Sue Dingel, FL Cathryn Castle Garcia, Azores, Portugal Shelli Hendricks, Ph.D., AZ Al Hornsby, Singapore Amos Nachoum, CA Dan Orr, ID Margo Peyton, SC David Prichard & Lily Mak, TX Joel Silverstein, AZ Deborah Dickson-Smith, Australia Gil Zeimer, CA
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William Cline, Publisher
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