10 Questions You NEE D to Ask Dur ing a Hir ing Interview
One of the most challenging aspects of building a practice is finding the right teammembers. Many doctors have all the best clinical skills, but finding the right business and clinical team to support them proves to be an ongoing issue. A great hire often comes down to many proving points but starts with asking the right questions during the interview process. That’s why we provide you with 10 questions to ask before bringing a new hygienist (or any team member) on board. How to Find the Right People the FIRST Time Everything we do in dental practice revolves around one person: the patient. If you’re hiring a hygienist who’s more about the process than the well- being of her patient, then you’re severely limiting your practice. If her answer has anything to do with removing every last speck of calculus and creating beautifully smooth root surfaces, well, that’s all important, but it misses the bigger picture. We believe the correct answer should be something along the lines of “I want to help our patients achieve maximum health and longevity.” We’ve all been there, scrolling aimlessly through our newsfeed, when something catches our eye. We know it’s an ad, but we stop and stare anyway. Maybe it’s a video making innovative use of a 360-degree camera. Maybe it’s a carousel of images telling an engaging story. Or maybe the ad is broken. From image text with glaring formatting faux pas to videos in the wrong aspect ratio, there’s a lot that can go wrong with mobile advertising. Having an innovative social media ad flop because of technical problems is a huge waste of time and money. Thankfully, Facebook has created a space to let you work out all the bugs before your next mobile campaign goes live: Creative Hub. EXPERIMENT At its core, Creative Hub is a space to let your (or your marketing team’s) imagination run wild. Facebook created this resource to help small- business owners go from having an idea to nailing an effective launch without needing to be programming engineers. The interface allows you to upload ad mockups securely, where you can preview exactly how they will behave on Facebook and Instagram’s mobile apps. Let Your Ideas Flow Creative Hub Ensures Polished Ads 1. WHAT’S THE MOST IMPORTANT THING YOU FEEL YOU CANDO FOR YOUR PATIENTS?
2. WHAT’S THE SINGLE MOST IMPORTANT SKILL YOU POSSESS THAT MAKES YOU AN AMAZING CANDIDATE TO BE OUR NEXT SUPERSTAR?
Most practices offer a wide array of services to serve their patients better, and the hygienist’s role in this is crucial to the growth of the practice. Most patients are tentative when the dentist recommends treatment, especially in the absence of symptoms. A great hygienist will make her patients aware of the need for care ... long before the doctor sets foot in the room. Furthermore, she’ll let the patient know some of the possible recommendations for treatment her doc is likely to make. With this knowledge, one answer to look for would be “I love to help educate patients regarding the NEED for care and motivate them to accept the very best possible solutions to oral problems to achieve maximum health and longevity.” These are just two examples of 10 questions you should ask hygienists (or any teammember) during an interview, but they’re also applicable across ANY position you are hiring for. For the remaining seven questions, head on over to InsidersCircle.com. In the search bar, type “10 Questions to Ask.” In the top five results, you’ll find a document titled “Hiring - 10 Questions to Ask an RDH During Interview.” Of course, if you’re looking for more information, reach out to your Gems Concierge to schedule an appointment with your Certified GG12 Coach. COLLABORATE Not only does Creative Hub let your team see an ad take shape, it allows them to do so from across zip codes. With cloud-based project folders, you can collaborate with creatives, executives, and patients across the globe. This streamlines workflows and ensures your next mobile ad ticks all the right boxes. GET INSPIRED These tools are all well and good, but what if the creative juices just aren’t flowing? That’s where Creative Hub’s “inspiration” section comes in. This is the icing on the cake: Facebook has curated some of the best mobile ads from top brands to show off just how much the medium can do. You can even drill down into the exact format you want to use, such as looking at the best applications of vertical video. Creative Hub is a huge boon for small businesses like dental practices. We’ve used it for our own social media campaigns, and the amount of time and stress saved by being able to see a working mockup has been invaluable. And the best part of all? This powerful marketing tool is completely free!
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