Asian Wine Review 2016 | English

Chateau Nine Peaks (pg. 20)

PRODUCTION

China has become a major global player in terms of production and consumption of wine. As a nation they now rank 8th worldwide in volume of wine produced annually. The majority of current vines are focused on French varietals, but winemakers in China recently have begun to experiment with the introduction of more adventurous varietals. NingXia is currently the nation’s epicenter for premium wines but it is the Shandong, Hebei & Shanxi regions, closer to Beijing, which account for the significant volume of wine made in China.

Cabernet Sauvignon, Cabernet Gernischt, Merlot Chardonnay, Riesling

Red White

Key Varietals

CONSUMPTION

In a mere 5 years between 2005 and 2010 wine consumption in China doubled. By 2013 a staggering 1,700 million liters were consumed by Chinese drinkers placing the country 5th on global consumption charts. Of that figure, 69% of wine consumed in China came from Chinese wineries. As producers on the mainland begin to gain more accolades thanks to modern techniques and assistance from foreign trained winemakers, consumption of Chinese wine is no longer only seen as a cheaper alternative, but as a potentially competitive option.

BUSINESS SNAPSHOT

38.5 million Wine exports in 2014 (USD)

4% of Global Production comes from China

36% of imported wine to China comes from France

Hong Kong, France & Australia Main export destinations

Wine consumption in China is predicted to grow 66% between 2014 & 2018 thanks to the booming domestic wine industry. A growing middle class is looking for a “healthier” and more “sophisticated” alternative to Baiju, the typical Chinese rice or grain wine. The current low per capita consumption should be seen as a sign of the potential for how big the consumer market in China can become, and the willingness to build is an obvious asset in the countries meteoric production rise.

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