GranMonte (pg. 42)
Thailand’s first vineyards were planted in the 1960’s by order of the King. Modern winemaking and the emergence of commercially viable wines however is a much more recent development since the turn of the millennium. The tropical climate presents challenges however success is being seen particularly in attempts to produce Chenin Blanc and Viognier.” Most wineries are situated in the region immediately surrounding Khao Yai National Park. With temperatures a few degrees cooler than the capital Bangkok, as well as diverse soil types including clay, loam, terra rossa and limestone, this area currently is the unofficial center of wine in Thailand.
Shiraz, Cabernet Sauvignon, Tempranillo Chardonnay, Chenin Blanc, Viognier
In 2014 over 24 million tourists visited Thailand. This mass of visitors is partially responsible for the steady 10-15% annual market growth since 2000, eating into the traditionally strong spirits market in Thailand. The increase in new world wine imports has been pivotal since wine is heavily taxed in Thailand and up until recently too pricey for most local consumers. A vast network of international hotel chains means that if taxation is ever relaxed, the rush of volume into this market will be swift.
10-15% Annual consumption growth since 2000
1.2 million Liters produced in 2014
15 million Liters imported in 2012
Myanmar, Cambodia, Laos Main export destinations
Thailand’s tourism industry, growing import figures and the emergence of a young local population interested in wine are all strong signs for the industry here. Wine bars across the country now more frequently stock locally made wines in addition to traditional offerings. The nation currently sits 36th globally in terms of production and 39th for consumption and will find it difficult to drastically change this if taxation continues to remain heavy. The winemakers pushing ahead with ventures in Thailand are true groundbreakers attempting to forge recognition for their country and it’s potential.
Made with FlippingBook - Online catalogs