Grow Your Practice with Reading Vision Assessments

Call attention to the problem “Parents and other doctors assume that if a child has good vision, there isn’t a problem. School struggles may be chalked up to attention or behavior issues, or even a lack of intelligence. Optometrists who oer reading or learning assessments can provide a critical service in validating the child’s experience and educating parents and other professionals.” — Cathy Stern, OD, FCSO, FCOVD, FNORA, Canton, MA Add-on testing is well-received “I don’t think I’ve ever had a parent decline a reading assessment when I’ve oered it in response to their concerns about school performance. Almost universally, parents want their kids to do well in school and are open to

VOICES OF EXPERIENCE

additional testing to get at the root cause of any problems.” — Graeme Ferguson, OD, Stittsville Optometry, Ottawa, Canada

Generate internal referrals “Every day in your practice, you see patients with functional vision problems that aect their ability to read and learn—whether you know it or not. Simply by doing a better job of screening for these problems, a practice could potentially add

reading services without any outside referrals at all.” — Thomas R. Doud, OD, Hartland Eye Care, Hartland, MI

Data-driven services “If you can provide objective testing data, it gives parents confidence in the diagnosis and your proposed treatment plan. And because you are oering unique services they can’t get anywhere else, reading assessments get patients talking about your practice.” — Adam Clarin, OD, Clarin Eye Care, Miami, FL

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