Educate your community. So many people are unaware that vision is more than just acuity. Talk with local media about your reading assessments and give parents information they can share with teachers, friends, and neighbors.
Tips for getting the word out READY… SET… GO!
Appeal to kids and families with a child-friendly office; consider after-school or weekend hours.
Gauge the need in your patient population by asking 5 questions during every pediatric encounter for a few weeks: Child • Do you like reading? • Do you ever have double vision? • Do you skip lines or lose your place when reading? Parents • Does homework take too long? • Is school performance less than you’d expect? Build relationships with teachers, learning center sta , occupational therapists, or speech and language pathologists. You only need a few of these in your network to start generating referrals. Show appreciation for referrals by sending results back to the referring provider. Full color, easy-to-read reports are a great marketing tool that build trust.
The user experience matters! In evaluating new technology, consider ease-of-use for kids.
righteye.com/reading
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