Learn how ebooks can fit into your marketing strategy and discover the best practices of making visually appealing and interactive ebooks that drive traffic and conversions.
How to incorporate
interactive ebooks
into your marketing strategy
FlippingBook & Visme have collaborated to create this flipbook with insights on how ebooks can fit into your marketing strategy. You’ll also learn the best practices of making visually appealing and interactive ebooks that drive traffic and conversions.
Table of contents How ebooks contribute to your marketing strategy
How to promote your ebook
What kinds of ebooks you can create
Best practices for internal and external ebooks
How eBooks contribute to your overall marketing strategy
Ebooks are an effective tool you can use for your marketing needs - fr om establishing trust among your audience to driving website traffic, ebooks can empower your marketing strategy. Read on to learn how exactly ebooks contribute to your marketing.
Trust
An ebook establishes your business as a reliable source Ebooks allow you to communicate the complex in fun, easy to understand ways, helping your target audience by answering a question or solving a problem for them.
Expertise An ebook can help you become a thought leader in your industry By producing consistent, helpful content for your audience, you become a valuable resource and an authority in your niche.
Advertisement An ebook is an opportunity for a little self promotion Ebooks allow you to use your own company as a case study, illustrating how you overcame a challenge or solved a problem, and weave in positive client testimonials to demonstrate your value.
Website traffic
You can direct users to your site by promoting your ebook By including a clear call to action in your e b ook, you can drive traffic not only to your site, but also to your latest offerings, apps, and so on.
Qualified leads
An ebook is a powerful lead magnet You can use your ebook to generate targeted leads by asking for contact details in return for the wealth of knowledge shared in your book.
How to promote your ebook Blog Embed it into your blog post or let readers download the ebook for extra tips and insights. Email campaigns Offer a link in your email campaign to read your ebook. The more value you give your audience, the higher CTR you’ll see – and better conversions.
Paid and organic social An ebook can complement your post on social media, boosting audience engagement. Paid and organic web SEO-friendly ebooks will drive traffic to your site or other web platform.
What kinds of ebooks you can create
Internal use cases
Employee handbook for employee onboarding
Annual report for investors or for your team
External use cases
Gated content to generate leads
Brochures and manuals to educate your audience
Best practices for internal and external eBooks
We’ve compiled a list of general practices for creating an awesome ebook, as well as specific tips for internal and external documents. Read on to see how you can make them interactive and engaging.
General best practices
Take care of the reader Keep your audience in mind. Can they read your content easily? You have to make sure they can get your message, no matter where they access your ebook.
Use clear fonts and white space
U p to three matchin g fonts per ebook should be enough. And white space will help readers digest your content easier. Stick to the same style Make sure the design and the
writing style are uniform throughout your ebook.
Optimize for mobile Avoid tiny fonts and poor graphics to ensure your content looks fine on mobile devices.
General best practices
Let the reader
navigate with ease Give your audience the means to jump to the sections they want – they should be able to navigate your content in a way that works for them.
Create a well-structured table of contents for them to jump to the chapter they want Introduce interlinking to connect relevant parts of your content Use thumbnails (if your tool allows it) to provide visual previews of each page
General best practices
Take care of your brand Whether you create an internal or external ebook, you should keep your brand front of mind.
Lead back to your site so people know who created the content Make sure your content is recognizable (brand colors, corporate style) to present your ebook as a part of your brand Create a custom link to your ebook to make it more click- and trust-worthy
Include your logo and favicon for additional brand awareness
Best practices for internal ebooks
Keep your content protected Internal ebooks are supposed to be shared privately, across secure channels. Make sure you can cover all grounds.
Host or embed on your site – stay in control of how your content is distributed Use a password – give access to a select few Restrict downloads/prints/sharing – avoid unwanted distribution Be aware of the content you’re sharing – double-check that you’re sharing something that’s allowed to be seen by third parties
Best practices for internal ebooks
Add interactivity for better engagement An internal ebook shouldn’t be boring. You should keep your team engaged just as you would your clients.
- Include GIFs to visualise graphs or difficult concepts
- Create introductory videos, welcome messages, guidelines
- Add charts, typeforms, questionnaires, etc
Best practices for internal ebooks
Continue with interactivity by adding links Add links from page to page, as well as outbound links. This will show your eagerness to give value to your team. Plus, you can make any content clickable to boost engagement.
- Include internal links
- Add outbound links to useful sources (e.g. to video content)
- Create linkable content (images, graphs)
Best practices for external ebooks
Of course, a lead form is the easiest way to generate leads with your ebook. But there’s more. You can boost conversions by sharing your Generate leads ebook across different platforms and by adding keywords into your content. Don’t forget to analyze how your leads behave and follow up with the right info at hand.
Add a lead form (built-in or external)
Give the reader an enticing preview of your ebook
Share across multiple platforms (site, social media, offline via QR codes)
Keep your content wide open with SEO
Process the collected leads, analyze stats, reach out
Best practices for external ebooks
Be interactive and graphic
The more interactivity you add, the more engaging your content will be.
- GIFs, pop-up images, galleries
- Graphs, diagrams, charts
- Surveys, questions, forms (a way to connect with the reader)
- Use videos wherever possible (plays within the page, boosts engagement)
Best practices for external ebooks
Ask them to take action
It’s not just your site where you can lead your audience. Here’s what you can do:
- Include clear CTAs across your content
- Lead the reader to your site, landing page, sign up form, free trial
- Include promo codes, partner ads
Best practices for external ebooks
Use your ebooks as sales tools Ebooks work well for your marketing strategy, but it doesn’t mean you can’t use them in sales.
Track overall downloads , opens , engagement to see who you can sell your services to
Offer discounts for stronger sales
Personalize and track the ebook to connect with your lead and follow up at the right moment
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This ebook was designed and produced as part of a collaboration between Visme and FlippingBook. We hope you found it useful. :)
Thank you!
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