Creating the change we want to see.

Responsibility in every stitch. We’re committed to improving the lives of everyone we work with. It’s why we started the Genuine Responsibility ® program. Caring for our people. Investing in people is the cornerstone of our success. We’re committed to offering fair wages, developing opportunities and good benefits, all while providing a safe and healthy work environment. Conserving the environment. We’re for sustainability and continually strive to innovate toward solutions that reduce waste and conserve water. We also source most of our cotton here in the U.S., where we know our environmental goals are shared by our growers. Creating stronger communities. We have a responsibility to be an active participant in the communities where we operate. That’s why we’re working hard to create economic development opportunities that favor local suppliers and create stronger, healthier communities.

Find out more at genuineresponsibility.com

Awards, recognition, certifications and high fives.

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