The Newsletter Pro September 2018

WHAT MAKES A GREAT WRITER? NEAL DIDONNA AND REDEFINING SUCCESS

If you’re fortunate enough to work with Neal Didonna, one of The Newsletter Pro’s prized writers, you have probably enjoyed some incredible conversations. Neal is the kind of person who truly loves connecting with others, be it over a good beer, while enjoying the great outdoors, or when kicking back to watch some sports. He has a natural talent for relating to other people and forming lasting connections.

“I really strive to make a positive impact on other people,” Neal says. “As a writer, I know the relationships I have with my clients truly make a difference in their lives and their businesses. That’s not something everyone gets to say, and I’m proud that the work I do makes an impact. Because to me, making an impact is what makes a person successful. “I first began to understand what success really meant a few years ago, when I went up to Spokane to attend the wedding of a close friend of mine. This guy had always been brilliant, with near- perfect SAT scores and a degree in civil engineering. But at the time of his wedding, he was interning at his local church during the day and stocking shelves during the night shift at Walmart. He’d left his future in engineering to become a pastor. “It sounds like a huge step backward. But at his wedding, I discovered he was probably the most successful person I’ve ever known. His new wife looked at him the way every man wants

to be looked at, he had the love and support of those closest to him, and he was committed to something he was truly passionate about. Today, he is an assistant pastor at his local church, with a wonderful marriage and two beautiful boys. He’s successful beyond compare.”

Seeing the valedictorian of his high school happy to stock shelves shifted Neal’s paradigm.

“I saw how valuable it is when a person creates impactful experiences for the people in their life. That commitment to making an impact inspired me to do the same in my life, using writing as my vehicle. “I define success by the experiences I create for others and for myself. And an experience doesn’t have to be life-altering to be impactful. As long as I’m creating something awesome for people, be it through sharing a beer or writing an article, I call that success.”

Creating something awesome sounds like a pretty good life motto to us.

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