SAM JANUARY 2026


EDITOR'S MEMO
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NEWS AND VIEWS
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The Olympic Bump; Terrain Park Contest accolades; a marketer speaks out on AI; and more.
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ROUNDUP
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Marketers share strategies for guest connection in 2025-26.
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MOUNTAIN SPY
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The Spy reopens the case files to celebrate 20 years of undercover calls.
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RISK MANAGEMENT
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How Holiday Valley’s employee-led safety committee has made measurable impacts on the bottom line.
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FOOD & BEVERAGE
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Build a menu that tells a story your guests want to buy into.
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MOUNTAIN OPERATIONS
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Efficiency, economics, and culture are driving a subtle rope-tow renaissance.
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LEADERSHIP DEVELOPMENT
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Ski Area Management degree and certificate programs are modernizing to keep the talent pipeline alive.
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IDEA FILES
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An all Canada edition with a custom Panther mixer; hands-free water stations; and a downspout boot dryer.
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2025 LIFT CONSTRUCTION SURVEY: BACK DOWN TO EARTH
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Tariffs and inflation were among the primary causes driving lift construction back to pre-Covid levels, with 37 new aerial lifts, many of them fixed-grips, installed in North America last year.
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UNDER NEW OWNERSHIP
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A few intriguing ownership models may portend a return to the days when ski area owners hung cables instead of hosting analyst calls.
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GLOBAL TRENDS IN SUMMER OPS
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An inside look at what summer travelers want and what is working at mountain destinations worldwide.
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KEEPING TRACK IN RENTAL
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Rental departments generate a lot of data. Here’s how three ski areas stay on top of it all—and why it matters.
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WHERE CLIMATE MEETS COMMUNITY
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Mountain communities on the frontlines of climate change are scaling their strategies outward.
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WINTER WIDOES: A SURVIVAL GUIDE
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Advice with humor and heart for surviving the winter when you love someone who is married to the mountain.
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CLASSIFIEDS
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Industry job listings and equipment for sale.
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www.adventureparkinsider.com

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