Out in the paddock, where I like it most
AN INDUSTRY FILLED WITH PEOPLE WANTING TO IMPROVE & INNOVATE
line-up as we settle into the powerful CNH Industrial stable. As we have experienced over the last few years, the Australian agricultural industry can be challenging, but it is an industry filled with people wanting to improve and innovate. This enables us to bounce back tougher, and able to leverage from the good seasons. We hope you enjoy the new K-Line Ag seasonal newsletter – Farming in Focus. Bill Larsen Sales & Marketing Manager K-Line Agriculture
Well it seems we so quickly moved from the devastation and exhaustion of drought and raging bushfires across the east Coast of Australia, to the highly concerning and uncertain times created by a virus that is threatening the health and wellbeing of the human race. If nothing else, these previously unimaginable threats have put things into perspective. The essential items we rely upon day after day, our health system, our education system and food production have all been elevated in the everyday Australians mind. The thinking has quickly shifted, there is a heightened level of interest and desire to ensure that these industries are not jeopardised, but rather it is paramount that they be supported and optimised. This heightened importance on food production sees the continuation of hard work on farms all across the
country, something that is always happening but maybe not always appreciated as it should be! Our Ag industry is getting some of the recognition it deserves. Rain has fallen across many parts, grain growers have been busy planting their winter crops, in many cases, on a full moisture profile which has not been the case for a number of years. There is a buoyant feel in the air, a quiet optimism for the season ahead. Current social distancing restrictions have had an impact on our ability to do farm visits and talk to farmers at demonstration days and field days, but we continue to talk to farmers and dealers daily over the phone. We aim to create machinery that is built tough and optimised for farm production and efficiency. We will listen to farmers and continually review and grow our machinery
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