Executive Outlook
From the editor
Greg Kishbaugh
among younger demographics) state that environ mentally friendly packaging is a major factor in their purchasing decisionmaking, according to a new report from Mintel called Global Packaging Trends. Mintel points out that when product price and perceived product quality are equal, a pack age’s (and brand’s) environmental benefits will likely be the deciding factor for consumers. Fashion Institute of Technology Associate Chair person Marianne Rosner Klimchuk, one of the DuPont competition judges, cited material reduc tion, sustainability and ecommerce, sharing that the packaging industry is “thinking about ways to reduce our impact on the environment.” Packaging can be the answer to the many chal lenges facing brands, including safety, sustainabili brand’s identity, values and promise to consumers at the point of sale and delivering throughout the product experience.” In regards to safety and sustainability, data shows that investing in packaging is one of the most im pactful actions a brand can take to improve con sumer trust. As for improving satisfaction among consumers, the report suggests that safety, sus tainability and the retail experience are three areas for opportunity. In terms of safety, packaging appears to be the single most impactful action brands can take to build trust in their products. More than three quarters of consumers said it would be extremely or very impactful to their trust in a brand to “package products in ways that pro tect them from tampering and contamination.” (Cont’d on Page 18) ty and retail experience, as was shown by the recent Packaging Matters study released by We strock. “More than a container,” the study concluded, “packaging has become a key element of the marketing mix, communicating a
The esteemed contributors to this year’s Execu tive Outlook Special Report discuss and analyze a wide range of topics, unanimously finding a robust flexo industry poised for even greater growth. It will take an enormous amount of work and commit ment and most of all investment, not only in new technology but, in training the employees who will turn that technology into renewed innovations and surging profits. The judges for the DuPont Awards for Packaging Innovation recently discussed what they foresaw on the horizon for advances in packaging, namely that today’s most innovative packaging designs focus on the enduser, with increasingly customizable pack aging, convenience and enhanced ergonomics. Asked to cite the latest trend in packaging design, the judges reported seeing sensitivity to environ mental impact and a heightened focus on address ing consumer needs across all economies, improved functionality and smaller portions. “The latest trend in today’s packaging design and execution is innovation, bringing it at a costeffec tive manner, while embracing sustainability goals,” said Engineering Fellow Brian Rivers, Strategic Sourcing, Sealed Air Corporation. Environmentally conscious packaging, unsurpris ingly, will continue to play a major role in how con sumers interact with the products they purchase. A recent study, Global Green Packaging Market 2016 2020, from Infiniti Research Ltd., predicts the global green packaging market will grow rapidly at a CAGR of more than 7 percent during the forecast period. The demand for eco friendly and sustain able packaging materials by consumers is on the rise, according to the study, and hence vendors are largely focusing on developing materials that can be recycled and have the traditional capabilities of re sistance to friction, moisture, and heat. Twothirds of American consumers (even higher
Executive Outlook Flexo Market News 3
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