Executive Outlook
Anderson & Vreeland
Darin Lyon Executive Vice President
believe making the shi to digital label producon is crical for many converters. And so is selecng the right press. After evaluating the many options our digital team realized the Screen Truepress satisfied the needs of a wide variety of label converters. We considered the full range of jobs it could handle, from job length to substrates to ink types to real world productivity. Only once our teams were sat isfied did we commit to offering and supporting this powerful press. Customers were interested immediately.
Keeping Pace. With Change.
Change is everywhere you look. It’s part of the me we live in. For much of Anderson & Vreeland’s 56 year histo ry advances in our industry occurred gradually. There was me to consider, accept, and adapt to emerging technologies and new ways of thinking. But now, like much of life, the pace of change has become frenec, forcing adopon of new ideas, equipment and processes. At A&V we look at change as an opportunity to make strategic moves that can foster growth and success. Change is part of an ongoing conversaon we have with all our customers and is part of the relentless energy that drives our industry forward. Within this, two advances are especially important. First are operaonal advantages for flexo work flows. For example, the new Flint nyloflex® Xpress Thermal Plate Processor leverages the posive in teracon of a processor, plates, and developer that are designed to work together. This raises the bar on thermal plate quality, and reduces operang cost and maintenance requirements. Then there are the innovaons from Hybrid Soware, GMG Color, and Measure Color, which provide proofing and color management in ways that have never been done before. Together, these companies de liver praccal, funconal changes that can go right to the boom line. Second is the shi to digital prinng. Inkjet print ing has improved dramacally in just a couple of years, and our customers are asking us how to know when it makes sense for their business. To be honest, there is not always an easy answer, but we
Moreover, many of the same workflow and color management technologies from Hybrid, GMG Color and Measure Color also play well in the digital workflow of the Screen Truepress, and can create a synergy between flexo and digi
tal processes in your shop.
We don’t think the Screen Truepress—or any other digital press—is a replacement for flexo presses. Adding a digital system is complementary to flexo prinng. We think this is important because the pace of change tells us that digital prinng can be a proacve and strategic investment that can help many converters be beer posioned to com pete in a changing industry. If you plan to maintain a compeve edge in label and packaging prinng, the first thing you have to do is embrace change. And once you do that, de cide which changes come first for your business. We at Anderson & Vreeland are bullish on our in dustry and will connue to take on changes as op portunies that can make us, and our customers, stronger and more successful.
6 Executive Outlook Flexo Market News
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