Hey there creative entrepreneur! If you're printing mugs, shirts, or custom corporate gifts from your lounge, garage, or a cozy store - this one's for you!
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The future of marketing your business is here with JG Electronics Marketing Workshop, presented by industry expert Jaco Pretorius! Dive into everything from the essentials of traditional print media to cutting-edge AI innovations in the digital era, with key tips and marketing strategies to drive your business growth. Stay ahead and market your business to success!
» Watch the video here
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Hey there creative entrepreneur!
If you're printing mugs, shirts, or custom corporate gifts from your lounge, garage, or a cozy store - this one's for you!
We've helped thousands of small-format sublimation businesses in South Africa go from "just starting out" to "fully booked and thriving".
Here's how YOU can grow your brand and boost your business.
WHAT’S HOT: What Are the Top Performers Doing Right?
- They invest in proper gear like Sawgrass sublimation printers - brilliant colour and reliable. - They diversify! Not just mugs. Think shirts, coasters, mousepads, keyrings... the works - They own social media with TikToks, Insta Reels, Facebook Lives - behind the scenes, packaging, happy clients. - They don't undercharge. They know what their time and talent is worth.
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MARKETING STRATEGY: Your Full Marketing Strategy (Online + Physical)
Pro Tips: How Can You Level Up?
- Build a simple online shop and let people order 24/7. - Set up loyalty perks and referral discounts - because word-of-mouth is still king. - Hit your local markets, schools, and businesses with sample packs. - Add a thank-you card, a hashtag, and BOOM - free marketing every time someone posts their unboxing.
DIGITAL GAMEPLAN
1. Social media: - Post product reveals, how-it's-made videos, and happy customer shoutouts. - Use themes like "Mug Mondays" or "T-Shirt Tuesdays" to stay consistent.
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2. Website: - Add a custom product builder, reviews, WhatsApp integration. - Optimize for Google searches like "custom gifts South Africa".
3. Email Marketing: - Send promos, updates, and seasonal product highlights.
4. Paid Ads: - Run Facebook & Instagram ads targeted at your city or niche. - Use Google Ads for "custom mugs near me" etc.
PHYSICAL PRESENCE
1. In-store Boosts: - If you've got a retail space, show off samples, run weekend demos, and add signage for specials. 2. Community Engagement: - Attend school markets, weddings, sports clubs. Sponsor events with custom gear. - Drop flyers in nearby complexes or partner with local boutiques. 3. Referral & Loyalty: - Give discounts for referrals. Offer "Buy 10, get 1 free" loyalty cards. - Run a "Review and Win" campaign.
4. Corporate Clients: - Send digital and physical sample kits. - Cold-email HR teams with specials and catalogs.
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PACKAGING MAGIC - Use branded wrapping, tissue paper, and thank-you cards. - Encourage customers to share unboxings with your hashtag.
PRO MOVE: Want to scale even faster?
- Offer bulk pricing for resellers. - Create custom gifting boxes for companies. - Get listed in an event or gifting directories.
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Find Us: Need help choosing the right printer or supplies? Visit us in Joburg, Cape Town, or Bloem - or check out https://jgelectronics.com/
Let's build your business together!
With love, The JG Electronics Team
Dreaming of launching your own printing business to make money? Now’s the time! Our EPSON DIY Sublimation Kit includes everything you need to get started using your Epson sublimation printer and start profiting fast. Whether you're decorating mugs, keyrings, shirts, cushions, or corporate gifts – this is your affordable, pro-quality kit to success! Perfect for start- ups, side hustles, or even professionals alike. The kit includes: • Epson sublimation inks: German quality sublimation ink for all Epson Sublimation Printers in Black, Cyan, Magenta, and Yellow. 70ml per bottle. • TP Sub Muggit HD A4 (50 pack): One paper for all sublimation -coated products such as mugs, coasters, keyrings & more! Instant dry technology makes it great for large quantity volumes. • Heat -resistant tape: This tape ensures that materials stay in place during the heat application process in your heat press. Withstands high temperatures without melting, or breaking down and it doesn't leave tape marks. • USB with CorelDRAW essentials design software, Epson colour profile, and easy-to-follow local instructions.
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» Buy Online - JHB
Hi all, we would like to ask you to complete a quick survey. It will take less than 5 minutes of your time. It will however make a great difference in assisting us to improve our services and products to you. Simply click the below link.
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