What’s Happening Across Canada: Whisky Event Itinerary
Answer: Agencies (representing distilleries and brands) heavily scrutinize the level of interest produced at whisky events which in turn, influences and impacts how worldwide brands increase/decrease their allocations to the Canadian market.
Whisky shows are back and I wanted to share my personal take on the importance of getting out and supporting your local events.
Question: Many of you ask why we don’t get more selection compared to other countries.
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the whisky explorer magazine
FALL 2023
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