Bruce Mccully, Chief Security Officer, Galactic Advisors, Presenting On Stage At The 2020 Q3 Producers Club Meeting.
Bruce said. “During the Road Show, we did five cities, and each time got no less than 25 hot first-time appointments. We are seeing a 54% close rate on all of our sales leads coming from Robin’s events.” During the first eight months of working with Robin’s team, Bruce has generated over $1 million in recurring revenue sales that can be directly traced back to his partnership with her. “Our goal is to help the MSP com - munity secure and protect themselves from hackers and advanced, persistent threats,” Bruce said, “and to do that, we need everyone’s help. Whether you’re an MSP with a few clients or a channel vendor with a couple of hundred MSPs, we’re interested in collaborating and helping to improve the security posture of our entire community.” n
pivoting to virtual due to the COVID-19 shutdown, Bruce signed up 24% of the people in his breakout session! “It was definitely a big, important piece to our launch process,” Bruce said. “Robin and her team didn’t miss a beat with Boot - camp. To go from an in-person event to completely virtual that quick — they totally pulled it off.” 4. Repeat What Works. Being 100% self-funded, Bruce hadn’t planned on doing additional events in 2020 after Robin’s Bootcamp, but he changed his mind. “Bootcamp was so successful, I thought it doesn’t make sense for us to not continue this investment,” Bruce explained. Bruce partnered in a variety of events with Robin, including the June 2020 Cyber Livecast, her five-city Road Show tour, and sponsored parties for Producer’s Club. “At least 10% of the room is signing up at every event,”
look at how long it takes for vendors to respond, what they respond with, what they’re looking at, and how their stuff actually works,” Bruce said. 2. Get In Front Of Buyers. Bruce launched his company at Robin Robins Bootcamp on May 4, 2020. Partnering with Robin, he secured a spot to speak. “Robin’s Bootcamp was one of my favor - ite events to attend as an MSP,” Bruce said. “So, I knew I wanted to invest in that from the start.” “It was incredible how interested that Bootcamp audience was in investing in the right tools and in creating a compet - itive advantage,” Bruce said. “They were there to buy tools. It was extremely clear that people were interested in improv - ing their security posture.” 3. Come Up With An Irresistible Offer. Bruce enlisted Robin’s team to help him with his offer. Despite Robin
www.BigRedMedia.com
5
Made with FlippingBook flipbook maker