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ON THE MOVE HDR’S THERESA MCCLURE PROMOTED TO TRANSPORTATION STRATEGIC COMMUNICATIONS DIRECTOR A successful program builder and transportation industry leader, Theresa McClure has been named the strategic communications director for HDR ’s transportation practice. In this role, she will help lead communication efforts with the national cross sector, which includes 130 practitioners in 24 areas. She will also collaborate with Infrastructure Advisory Services and Program Management. McClure will leverage nearly 20 years of industry experience to elevate HDR’s technical excellence in strategic communications and diversifying HDR’s abilities. She will be instrumental in helping HDR teams and clients plan and identify innovative, tailored strategies to manage the social and political risks associated with implementing community-focused transportation programs. “An expert-level communications practitioner, Theresa is well known for her ability to advise executive leadership on their most important implementation challenges and build strong, diverse teams,” said Transportation Operational Resiliency Director Janet Gonzalez Tudor. “She brings a passionate and analytical approach to each project that effectively drives decision- making and manages risks for owners and all stakeholders.” With ongoing challenges related to the COVID-19 pandemic, resiliency-based drivers and social equity considerations, the way HDR engages
with its communities has changed. McClure is well versed in pivoting to virtual delivery methods and in delivering communication efforts that include underrepresented and hard-to-reach populations. McClure most recently served as East Region strategic communications manager. Among her many accomplishments, her work on the Carolina Crossroads Environmental Impact Statement project is pointed to by departments of transportation across the country as the gold standard for public relations, communications and public involvement. McClure’s expertise has been seen in all transportation market sectors and across major geographies in the United States and Canada. “The strategic communications efforts of Theresa and her team pave the way for thoughtful, holistic mobility solutions,” said Transportation President TomMcLaughlin. “Their comprehensive stakeholder data acquisition, engagement strategies and much more offer great value to our clients, allowing program risks for transportation infrastructure to be identified and managed at any stage.” For more than a century, HDR has partnered with clients to shape communities and push the boundaries of what’s possible. HDR’s expertise spans more than 10,000 employees in more than 200 locations around the world. The firm’s engineering, architecture, environmental and construction services bring an impressive breadth of knowledge to every project.
This webinar was specifically developed to help design and technical professionals in archi- tecture, engineering, planning, and environmental firms become more comfortable managing cli- ents and promoting the firm and its services. Led by two retired and current CEOs with extensive experience from the design desk to the board room, this one-of-a- kind webinar presents business development techniques proven to drive real growth and value in your AEC firm. Elevating Doer- Sellers Virtual Seminar 6 PDH/LU
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4)Culture is more important than ever. When asked how important a variety of characteristics were when hiring a candidate on a scale of 1 to 5 (5 being “very important”), cultural fit was rated an average of 4.9! In comparison, education and salary expectations were rated an average of 3.8/5. More firms than ever are providing training and prioritizing career development, with almost all reporting in-house training options and 95 percent offering outside training seminars, conferences, or classes. These outside trainings have been easier than ever to come by, with an explosion in online offerings during the pandemic. 5)Increased reliance on digital recruiting. Eighty-seven percent of firms are now using LinkedIn as a method to recruit. Technology has also taken the forefront in employee support, with nearly 90 percent of firms now reporting an established system or schedule for upgrading hardware and software, and 75 percent providing IT support by phone to all employees. Overall, recruitment is still a significant challenge for the AEC industry – but the resilience of the industry, a strong focus on culture, and the quick adaption and satisfactory response to COVID-19 are all factors likely to drive interest in the industry for the future. CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of research and e-commerce. She can be reached at czweig@zweiggroup.com.
Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Christina Zweig | Contributing Editor czweig@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com
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NEW FROM ZWEIG GROUP The 2020-2021 Recruitment and Retention Report of AEC Firms has statistics relating to all the latest methods used to hire and retain professionals in the industry. This survey contains data about recruiting methods and policies, training, HR departments experiences, attitudes, and challenges regarding the hiring and firing process, turnover rates, and compensation and benefits. Click here to learn more!
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THE ZWEIG LETTER FEBRUARY 15, 2021, ISSUE 1379
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