changed quickly. After one education class, she realized it wasn’t the right fit and pivoted, earning a degree from Rhode Island College in public and professional communications with a minor in psychology. From there, she set her sights on corporate events—a practical way to stay connected to the industry while building experience. The Corporate Chapter Murray began her career at Amica Insurance in Lincoln, where her father had worked his entire life. She started as an intern, moved into service and sales, and eventually transitioned into the corporate events team. For five years, she planned events on campus for employees and outside groups, gaining experience in logistics, coor- dination, and structure. But creatively, it wasn’t what she was looking for. The foundation was there—but the work didn’t reflect the kind of creativity she had always been drawn to. A Turning Point Shortly before the pandemic, Murray’s father became ill and passed away, reshaping her connection to the company where he had built his career.
As the world shifted to remote work, that distance created space to reconsider what came next. Around that time, she made a sign for her front door and shared it online. People began asking to buy one, and what started as a small side project quickly gained momentum. Her corporate role came to an unexpected close, and the timing forced a decision: return to a familiar path or see whether this creative work could become something more. Observing the wedding market, she recognized a gap. Couples wanted more creativity and personalization, but not the responsibility of producing, storing, delivering, and installing those elements themselves. Looking back, it’s clear that moment reshaped her direction— one that may have unfolded very differently otherwise. Building Something Borrowed Something Borrowed began five years ago as a signage company, primarily renting mirror signs for weddings. At first, Murray considered balancing wedding signage with home décor, but the wedding side quickly took over. “Within the first six months, I had over 80 weddings booked,” she said. In the first year, she handled about 85 weddings. By the second, she had more than 150 booked—enough that her husband left his job to join the business full-time. The company remains family-run today, with Murray and her husband leading the business, additional help on wedding days, and her mother assisting with invitation assembly and sorting. Learning Through Growth That early growth came with a steep learning curve. “I had no idea how to charge for my services,” Murray said. “I was just throwing a price at what I saw on Etsy.” Many early projects were smaller—welcome signs, table numbers, individual pieces—and the volume quickly became overwhelming. Over time, she adjusted. She introduced minimums, reduced the number of weddings she accepted, and shifted toward larger, more custom projects. At one stage, the company scaled back to about 80 weddings annually. Today, it handles closer to 25, with a goal of moving toward about 12 as full-service planning and design continue to grow. In five years, Murray has been part of more than 400 weddings. From Signage to Full-Service The business evolved in stages. Signage came first. Stationery followed. About three years in, Murray added invitation design. Most recently, Something Borrowed expanded into full-service planning and design. Today, the company operates through three core offerings: • Details Experience — signage and stationery • Design Experience — creative direction and management of visual vendors • Full Service Experience — full planning, timelines, and vendor coordination Even as it has grown, the foundation remains unchanged. “The base is always… the signage and stationery, those details,” she said. The company’s tagline reflects that focus: for the detail obsessed.
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